How Serving, Not Selling, Built a High-Ticket Coaching Empire (and How You Can Too)
Wed Dec 03 2025
Does this sound familiar? You’ve been told to churn out endless content across every social platform to “build your brand” and attract high-ticket coaching clients, but all it’s doing is burning you out and leaving you with crickets instead of clients. It’s frustrating pouring your energy into social posts that don’t move the needle, wondering why nobody’s biting. What if the real secret to landing those dream clients is a whole lot simpler—and way more effective—than hustling everywhere online?
I started with serving, not selling; I built trust before I ever tried to sell anything.—Melinda Emerson
Conversation Highlights:
Discover how building a successful group coaching program can boost your client engagement and unlock consistent revenue streams.Leverage social media for personal branding to attract your ideal clients effortlessly and stand out in a crowded market.Master sales training techniques designed specifically for coaches and consultants to close more deals with confidence.Implement strategies for selling high ticket coaching programs that increase your income while delivering massive value.Develop a sales process tailored to business growth that turns prospects into loyal clients and scales your coaching practice.Resources:
Visit smallbizladyuniversity.com to check out Melinda Emerson’s online school and reach out to her there.Enroll in the Sales Accelerator Bootcamp, a six-week program that teaches sales process development, lead generation and qualification, closing techniques, selling to corporations or locally, tech stack setup, and hiring sales support.Enroll in the High Ticket Closer program, a six-week advanced sales training for those selling high-ticket offers ($10K, $25K, $100K+).Explore Melinda Emerson’s blog at succeedasyourownboss.com, which features over 5,000 articles on starting and growing a small business.Listen to the Small Biz Chat podcast, which originated as a live Twitter chat and now features interviews and business advice.
Building successful group coaching programs requires a clear structure and engaging content that meets the needs of diverse participants. It helps create a supportive community where clients can learn from both the coach and each other. As a result, coaches can scale their impact while providing personalized value to more people at once.
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📍Connect with CHRIS WILLIAMS: https://linkedin.com/in/chriswilliamshq
👉 JOIN OUR COMMUNITY: https://www.facebook.com/groups/groupcoachnation
👍 GET ACCESS TO CHRIS AND OPPORTUNITIES LIKE THIS: https://groupcoachnation.com
👀 Want to see these episodes on video? Check out our Youtube Channel: https://www.youtube.com/@GroupCoachNation
More
Does this sound familiar? You’ve been told to churn out endless content across every social platform to “build your brand” and attract high-ticket coaching clients, but all it’s doing is burning you out and leaving you with crickets instead of clients. It’s frustrating pouring your energy into social posts that don’t move the needle, wondering why nobody’s biting. What if the real secret to landing those dream clients is a whole lot simpler—and way more effective—than hustling everywhere online? I started with serving, not selling; I built trust before I ever tried to sell anything.—Melinda Emerson Conversation Highlights: Discover how building a successful group coaching program can boost your client engagement and unlock consistent revenue streams.Leverage social media for personal branding to attract your ideal clients effortlessly and stand out in a crowded market.Master sales training techniques designed specifically for coaches and consultants to close more deals with confidence.Implement strategies for selling high ticket coaching programs that increase your income while delivering massive value.Develop a sales process tailored to business growth that turns prospects into loyal clients and scales your coaching practice.Resources: Visit smallbizladyuniversity.com to check out Melinda Emerson’s online school and reach out to her there.Enroll in the Sales Accelerator Bootcamp, a six-week program that teaches sales process development, lead generation and qualification, closing techniques, selling to corporations or locally, tech stack setup, and hiring sales support.Enroll in the High Ticket Closer program, a six-week advanced sales training for those selling high-ticket offers ($10K, $25K, $100K+).Explore Melinda Emerson’s blog at succeedasyourownboss.com, which features over 5,000 articles on starting and growing a small business.Listen to the Small Biz Chat podcast, which originated as a live Twitter chat and now features interviews and business advice. Building successful group coaching programs requires a clear structure and engaging content that meets the needs of diverse participants. It helps create a supportive community where clients can learn from both the coach and each other. As a result, coaches can scale their impact while providing personalized value to more people at once. – – – – – – – – – – – – – 📍Connect with CHRIS WILLIAMS: https://linkedin.com/in/chriswilliamshq 👉 JOIN OUR COMMUNITY: https://www.facebook.com/groups/groupcoachnation 👍 GET ACCESS TO CHRIS AND OPPORTUNITIES LIKE THIS: https://groupcoachnation.com 👀 Want to see these episodes on video? Check out our Youtube Channel: https://www.youtube.com/@GroupCoachNation