Ep. 19 – Making Insights Matter in a Digital Marketplace with Nick King, Insight Director at AutoTrader
Thu Jan 29 2026
In this episode of the Happy Market Research Podcast, Dan Fleetwood talks with Nick King, Insight Director at AutoTrader, about what it takes to deliver impactful insights inside a large digital marketplace. Nick shares how his team partners with product, UX, and commercial teams to ensure research informs real decisions. The conversation explores insight prioritization, speed versus depth, and how to make research useful in a fast-moving, always-on business.
Guest:
Nick King – Insight Director at AutoTrader and a consumer psychologist with deep experience in digital media and marketing. He has led insight and business intelligence teams at AutoTrader since 2007 and is known for championing the use of data to inform product and business decisions. Nick is also a visiting lecturer in consumer psychology at Anglia Ruskin University and a frequent conference speaker.
Useful links:
Nick King on LinkedIn: https://www.linkedin.com/in/nick-king-2125391/
Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood
Learn more about QuestionPro: https://www.questionpro.com
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In this episode of the Happy Market Research Podcast, Dan Fleetwood talks with Nick King, Insight Director at AutoTrader, about what it takes to deliver impactful insights inside a large digital marketplace. Nick shares how his team partners with product, UX, and commercial teams to ensure research informs real decisions. The conversation explores insight prioritization, speed versus depth, and how to make research useful in a fast-moving, always-on business. Guest: Nick King – Insight Director at AutoTrader and a consumer psychologist with deep experience in digital media and marketing. He has led insight and business intelligence teams at AutoTrader since 2007 and is known for championing the use of data to inform product and business decisions. Nick is also a visiting lecturer in consumer psychology at Anglia Ruskin University and a frequent conference speaker. Useful links: Nick King on LinkedIn: https://www.linkedin.com/in/nick-king-2125391/ Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood Learn more about QuestionPro: https://www.questionpro.com