Sara Roberts, serial HealthTech entrepreneur on what matters and what doesn't in life and business
Thu Feb 05 2026
Sara Roberts is a four-time HealthTech founder, strategic advisor and the founder of Well Purposed, a strategic advisory studio supporting post Series-A HealthTech and longevity companies to scale ethically and sustainably.
With over 15 years’ experience operating across the UK, Africa and the Europe, she has built and scaled ventures from early traction to £10m ARR, working closely with founders, investors and executive teams navigating growth, ethics, and operational complexity. Her work is shaped by both lived founder experience and personal motivation. Following the loss of her father to a preventable illness, Sara became focused on building more human, preventative and integrity-led health systems. Through Well Purposed, she advises HealthTech leaders on sustainable growth, leadership resilience and aligning commercial success with long-term outcomes.
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Sara Roberts is a four-time HealthTech founder, strategic advisor and the founder of Well Purposed, a strategic advisory studio supporting post Series-A HealthTech and longevity companies to scale ethically and sustainably. With over 15 years’ experience operating across the UK, Africa and the Europe, she has built and scaled ventures from early traction to £10m ARR, working closely with founders, investors and executive teams navigating growth, ethics, and operational complexity. Her work is shaped by both lived founder experience and personal motivation. Following the loss of her father to a preventable illness, Sara became focused on building more human, preventative and integrity-led health systems. Through Well Purposed, she advises HealthTech leaders on sustainable growth, leadership resilience and aligning commercial success with long-term outcomes.