Tracking Performance: The Key to Agency Success
Tue Feb 03 2026
In this episode of the Birth Boss Society podcast, I share why it's so important to continuously track both quantitative and qualitative performance metrics in your agency to stay current and accurate on the health of your business.
As agency owners, we often start strong with organization and tracking, but it’s easy to lose momentum. By keeping an organized record of KPIs, you can make informed decisions at all times. By focusing on productivity, revenue, client feedback and team member dynamics, agency owners can create a thriving (and headache free!) business model.
✔️ Follow Jodi Congdon:
Instagram
Website
✔️ Create Your Six or Seven-Figure Doula Business:
Birth Boss Society (for Solo Doulas and Agency Owners)
✔️ From Solo Doula Business to Agency:
Hip to Heart Agency Program
More
In this episode of the Birth Boss Society podcast, I share why it's so important to continuously track both quantitative and qualitative performance metrics in your agency to stay current and accurate on the health of your business. As agency owners, we often start strong with organization and tracking, but it’s easy to lose momentum. By keeping an organized record of KPIs, you can make informed decisions at all times. By focusing on productivity, revenue, client feedback and team member dynamics, agency owners can create a thriving (and headache free!) business model. ✔️ Follow Jodi Congdon: Instagram Website ✔️ Create Your Six or Seven-Figure Doula Business: Birth Boss Society (for Solo Doulas and Agency Owners) ✔️ From Solo Doula Business to Agency: Hip to Heart Agency Program