#57: Animals Are Friends Not Food:Vegan Realtor Lance Wilson Show How He Practices His Activism
Fri Feb 06 2026
🧠Start healing today with our #sponsor BetterHelp and get 10% off your first month by going to:https://www.betterhelp.com/ichoosehealthHow do you merge activism with business—without hiding who you are?In this powerful episode of the I Choose Health Podcast, we sit down with Lance Wilson, co-founder of Vegan Realty, to explore how values-aligned entrepreneurship can create real impact for animals, communities, and personal fulfillment.a lifestyle and social justice movement, and how being authentic about your values can actually attract the right clients—not repel them. From donating $1,000 to animal rescues for every home bought or sold, to building community through vegan events, cleanups, and education, Vegan Realty is proof that impact and income don’t have to compete.In this episode, we discuss:Why hiding your values in business leads to burnout and misalignmentHow veganism intersects with animal rights, environmental sustainability, and healthWhy individual actions matter more than we’re taught to believeHow conscious consumerism can shift entire industriesThe power of niche, purpose-driven branding in businessWhy “friends, not food” is more than a slogan—it’s a value systemHow community-based activism creates long-term changeWhat it really means to build wealth without compromising ethicsLance also breaks down his vegan origin story, how activism nearly pulled him away from real estate, and the pivotal moment when he realized he could combine his passion for animals with his professional expertise—creating a business model that gives back while thriving financially.This conversation is for:Ethical entrepreneurs and purpose-driven professionalsVegans and plant-based advocatesAnyone exploring conscious capitalismBusiness owners who want alignment, not compromisePeople who feel their individual actions “don’t matter”🌱 You don’t have to do business with everyone🏡 You do attract the people you’re meant to work with💚 And your values can be your greatest asset⏱️ Chapters00:00 Being Authentic in Business and Activism01:42 Do Individual Actions Really Matter?03:41 Healthier, Wealthier, Aligned03:49 Meet Lance Wilson of Vegan Realty05:43 Lance’s Vegan Origin Story07:50 From Activism Burnout to Purpose-Driven Business10:06 Building Vegan Realty and Donating $1,000 Per Sale12:12 Veganism as a Lifestyle and Value System14:03 Choosing Animal Rescues and Real Impact Stories16:14 Does Leading With Vegan Values Hurt Business?18:18 Why People Disconnect From Farm Animals20:32 Renaming Harm: How Language Hides Animal Cruelty22:24 The Myth of Separating Activism and Business24:24 Veganism, Faith, Health, and the Environment26:15 Junk Food Vegan vs Whole Food Plant-Based29:17 Vegan Living in LA vs Other Cities30:52 Why Your Daily Choices Matter for Animals33:51 Sustainability, Conscious Consumerism, and Real Estate35:36 Veganism, Athletic Performance, and Recovery37:22 What If Every Business Gave Back?38:58 Vegan Realty, Community Events, and Future Vision40:59 Final Thoughts and Where to Connect🔗 Connect with Lance & Vegan RealtyVegan Realty: https://www.linktr.ee/veganrealtyInstagram: https://www.instagram.com/veganrealty/Lance Wilson IG: https://www.instagram.com/lanceiamhea...Health & Real Estate Podcast:https://youtube.com/@healthandrealest...If you’re facing stress, anxiety, or burnout, talking to someone can make a real difference.Get 10% off your first month at betterhelp.com/ichoosehealth🔔 Subscribe & Connect with I Choose Health:🎥 YouTube Podcast Channel: https://www.youtube.com/@IChooseHealt... 💪 Fitness Channel: https://www.youtube.com/@mindcorefitn... 📸 Instagram: https://www.instagram.com/ichooseheal...🎵 TikTok: https://www.tiktok.com/@ichoosehealth...🎧 Listen on Spotify: https://anchor.fm/mindcore-fitness🛍️ Shop Merch: https://bit.ly/45Xd3r0#VeganBusiness#EthicalEntrepreneur#PurposeDrivenBusiness#VeganActivism#AnimalRights
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🧠Start healing today with our #sponsor BetterHelp and get 10% off your first month by going to:https://www.betterhelp.com/ichoosehealthHow do you merge activism with business—without hiding who you are?In this powerful episode of the I Choose Health Podcast, we sit down with Lance Wilson, co-founder of Vegan Realty, to explore how values-aligned entrepreneurship can create real impact for animals, communities, and personal fulfillment.a lifestyle and social justice movement, and how being authentic about your values can actually attract the right clients—not repel them. From donating $1,000 to animal rescues for every home bought or sold, to building community through vegan events, cleanups, and education, Vegan Realty is proof that impact and income don’t have to compete.In this episode, we discuss:Why hiding your values in business leads to burnout and misalignmentHow veganism intersects with animal rights, environmental sustainability, and healthWhy individual actions matter more than we’re taught to believeHow conscious consumerism can shift entire industriesThe power of niche, purpose-driven branding in businessWhy “friends, not food” is more than a slogan—it’s a value systemHow community-based activism creates long-term changeWhat it really means to build wealth without compromising ethicsLance also breaks down his vegan origin story, how activism nearly pulled him away from real estate, and the pivotal moment when he realized he could combine his passion for animals with his professional expertise—creating a business model that gives back while thriving financially.This conversation is for:Ethical entrepreneurs and purpose-driven professionalsVegans and plant-based advocatesAnyone exploring conscious capitalismBusiness owners who want alignment, not compromisePeople who feel their individual actions “don’t matter”🌱 You don’t have to do business with everyone🏡 You do attract the people you’re meant to work with💚 And your values can be your greatest asset⏱️ Chapters00:00 Being Authentic in Business and Activism01:42 Do Individual Actions Really Matter?03:41 Healthier, Wealthier, Aligned03:49 Meet Lance Wilson of Vegan Realty05:43 Lance’s Vegan Origin Story07:50 From Activism Burnout to Purpose-Driven Business10:06 Building Vegan Realty and Donating $1,000 Per Sale12:12 Veganism as a Lifestyle and Value System14:03 Choosing Animal Rescues and Real Impact Stories16:14 Does Leading With Vegan Values Hurt Business?18:18 Why People Disconnect From Farm Animals20:32 Renaming Harm: How Language Hides Animal Cruelty22:24 The Myth of Separating Activism and Business24:24 Veganism, Faith, Health, and the Environment26:15 Junk Food Vegan vs Whole Food Plant-Based29:17 Vegan Living in LA vs Other Cities30:52 Why Your Daily Choices Matter for Animals33:51 Sustainability, Conscious Consumerism, and Real Estate35:36 Veganism, Athletic Performance, and Recovery37:22 What If Every Business Gave Back?38:58 Vegan Realty, Community Events, and Future Vision40:59 Final Thoughts and Where to Connect🔗 Connect with Lance & Vegan RealtyVegan Realty: https://www.linktr.ee/veganrealtyInstagram: https://www.instagram.com/veganrealty/Lance Wilson IG: https://www.instagram.com/lanceiamhea...Health & Real Estate Podcast:https://youtube.com/@healthandrealest...If you’re facing stress, anxiety, or burnout, talking to someone can make a real difference.Get 10% off your first month at betterhelp.com/ichoosehealth🔔 Subscribe & Connect with I Choose Health:🎥 YouTube Podcast Channel: https://www.youtube.com/@IChooseHealt... 💪 Fitness Channel: https://www.youtube.com/@mindcorefitn... 📸 Instagram: https://www.instagram.com/ichooseheal...🎵 TikTok: https://www.tiktok.com/@ichoosehealth...🎧 Listen on Spotify: https://anchor.fm/mindcore-fitness🛍️ Shop Merch: https://bit.ly/45Xd3r0#VeganBusiness#EthicalEntrepreneur#PurposeDrivenBusiness#VeganActivism#AnimalRights