The Next Era of Healthcare Marketing
Tue Feb 03 2026
Healthcare marketing is entering a new phase: one where patient journeys are more complex, measurement expectations are higher, and confidence in growth depends on more than last-click reporting.
In this episode of the Ignite Healthcare Marketing Podcast, Cardinal Digital Marketing Founder, Alex Membrillo, and Power Digital CEO, Jeff Mason, unpack how patient acquisition has fundamentally changed, and why last-click attribution, single-channel thinking, and tactic-chasing are putting healthcare growth at risk. They also explain why this moment in the industry made it the right time for Cardinal to join Power Digital as its dedicated healthcare division.
As patient journeys become more consumer-driven and CFO scrutiny intensifies, healthcare marketers need more than reports—they need confidence. This conversation breaks down how advanced measurement, faster creative testing, and consumer-grade data infrastructure are becoming essential to scaling patient acquisition responsibly.
You'll walk away with:
Why last-click attribution fails as patient journeys span TikTok, search, influencers, and AI
How Cardinal's healthcare specialization, combined with Power's data and measurement capabilities, unlocks smarter investment decisions
What retail and ecomm got right, and how healthcare can adapt without compromising trust or compliance
How better measurement enables better patient experiences, not just cleaner dashboards
If you're under pressure to prove growth, justify spend, and move beyond what's "worked before," this episode lays out what healthcare marketing needs next, and why this partnership makes that evolution possible.
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Healthcare marketing is entering a new phase: one where patient journeys are more complex, measurement expectations are higher, and confidence in growth depends on more than last-click reporting. In this episode of the Ignite Healthcare Marketing Podcast, Cardinal Digital Marketing Founder, Alex Membrillo, and Power Digital CEO, Jeff Mason, unpack how patient acquisition has fundamentally changed, and why last-click attribution, single-channel thinking, and tactic-chasing are putting healthcare growth at risk. They also explain why this moment in the industry made it the right time for Cardinal to join Power Digital as its dedicated healthcare division. As patient journeys become more consumer-driven and CFO scrutiny intensifies, healthcare marketers need more than reports—they need confidence. This conversation breaks down how advanced measurement, faster creative testing, and consumer-grade data infrastructure are becoming essential to scaling patient acquisition responsibly. You'll walk away with: Why last-click attribution fails as patient journeys span TikTok, search, influencers, and AI How Cardinal's healthcare specialization, combined with Power's data and measurement capabilities, unlocks smarter investment decisions What retail and ecomm got right, and how healthcare can adapt without compromising trust or compliance How better measurement enables better patient experiences, not just cleaner dashboards If you're under pressure to prove growth, justify spend, and move beyond what's "worked before," this episode lays out what healthcare marketing needs next, and why this partnership makes that evolution possible.