#187 - HOLIDAY HIT #3: The Introvert’s Guide to Standing Out Online
Wed Dec 17 2025
It’s Holiday Hit time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the second half of the year. Each week through the month of December, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around.
Ready to see what’s next up in the series? 👇
What if you don’t have to be the loudest person in the room to have a thriving business? In this episode of Marketing Like a Mother, I’m chatting with sales page copywriter and author Nicole Kepic about how introverts can market themselves in a way that feels natural, not draining.
Nicole shares her journey from corporate copywriting to the online business world, how she overcame limiting beliefs about visibility and pricing, and why being an introvert is actually a superpower in marketing.
If you’ve ever felt like the online business world is too loud, too competitive, or just too much—this episode will show you how to stand out your way.
Key Takeaways:
* You don’t have to be the loudest or most extroverted person in the room to succeed—your unique strengths as an introvert are an advantage.
* The biggest mistake introverts make in marketing? Trying to be someone they’re not. Authenticity is your best strategy.
* Writing copy that sells doesn’t mean sounding salesy—learn how to connect with your audience in a way that feels natural.
* You don’t have to be on video 24/7—there are plenty of marketing strategies (email, blogging, podcasting) that work for introverts.
* Money mindset matters—stop undercharging just because you think "nice people don’t charge too much." Your work is valuable!
Links From the Episode:
* Nicole’s website
* FREE Masterclass: 5 Must-Haves For a High-Converting Sales Page
* Nicole’s LinkedIn
* Nicole’s Instagram
* Nicole’s Facebook
* Don’t Ask Me to Be Loud: The Introverted Girl’s Guide to Online Business
* Hold My Juice Box: Build Your Business, Be a Great Mom, & Stick It to the Doubters
Loved this episode? Share it with a fellow introvert who needs to hear this!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com
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It’s Holiday Hit time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the second half of the year. Each week through the month of December, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around. Ready to see what’s next up in the series? 👇 What if you don’t have to be the loudest person in the room to have a thriving business? In this episode of Marketing Like a Mother, I’m chatting with sales page copywriter and author Nicole Kepic about how introverts can market themselves in a way that feels natural, not draining. Nicole shares her journey from corporate copywriting to the online business world, how she overcame limiting beliefs about visibility and pricing, and why being an introvert is actually a superpower in marketing. If you’ve ever felt like the online business world is too loud, too competitive, or just too much—this episode will show you how to stand out your way. Key Takeaways: * You don’t have to be the loudest or most extroverted person in the room to succeed—your unique strengths as an introvert are an advantage. * The biggest mistake introverts make in marketing? Trying to be someone they’re not. Authenticity is your best strategy. * Writing copy that sells doesn’t mean sounding salesy—learn how to connect with your audience in a way that feels natural. * You don’t have to be on video 24/7—there are plenty of marketing strategies (email, blogging, podcasting) that work for introverts. * Money mindset matters—stop undercharging just because you think "nice people don’t charge too much." Your work is valuable! Links From the Episode: * Nicole’s website * FREE Masterclass: 5 Must-Haves For a High-Converting Sales Page * Nicole’s LinkedIn * Nicole’s Instagram * Nicole’s Facebook * Don’t Ask Me to Be Loud: The Introverted Girl’s Guide to Online Business * Hold My Juice Box: Build Your Business, Be a Great Mom, & Stick It to the Doubters Loved this episode? Share it with a fellow introvert who needs to hear this! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com