Lead With Bold Vision: Guest-Centered Tech with Ulta Beauty's Mike Maresca
Thu Jan 29 2026
In this episode of Innovation and the Digital Enterprise, Patrick Emmons and Shelli Nelson are joined by Mike Maresca, Chief Technology and Transformation Officer at Ulta Beauty. Mike delves into his career journey, highlighting his progression from consulting to leading a major technological transformation at Ulta. He discusses the critical components of Project SOAR, a multi-year effort that aligned teams, data, and platforms to enhance customer experiences both in-store and digitally. Mike emphasizes the importance of a strong guest-focused business-driven IT strategy, born of continuous learning and an innovation culture. He shares insights on Ulta's approach to AI, data centralization, and maintaining a customer-centric philosophy. With a focus on future growth and sustainability, Mike outlines Ulta's bold vision, which includes expanding into wellness and international markets, as well as scaling personalization and marketplace capabilities. Mike shares his advice for aspiring leaders: be bold, listen, harness the power of team, and approach challenges with passion.
(00:00) Introducing Mike Maresca, Chief Technology and Transformation Officer at Ulta Beauty(01:22) Mike's Career Journey(03:08) Modernizing Ulta Beauty's Platform(04:47) Ulta Beauty's Customer-Centric Philosophy(05:58) Project SOAR and Digital Transformation(08:21) AI and Innovation at Ulta Beauty(19:07) Sustaining Innovation and Future Plans(22:16) Final Thoughts and Advice
Mike Maresca’s career spans technology and digital transformation initiatives, in the retail and consulting sectors. Currently, he is the Chief Technology and Transformation Officer at Ulta Beauty. Previously, he held roles at Walgreens Boots Alliance, serving as Global Chief Technology Officer, and Accenture, where he spent nearly 25 years in various tech leadership positions. He earned a Bachelor of Science and a Master of Science in Aerospace Engineering from Iowa State University.
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Podcast episode production by Dante32.
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In this episode of Innovation and the Digital Enterprise, Patrick Emmons and Shelli Nelson are joined by Mike Maresca, Chief Technology and Transformation Officer at Ulta Beauty. Mike delves into his career journey, highlighting his progression from consulting to leading a major technological transformation at Ulta. He discusses the critical components of Project SOAR, a multi-year effort that aligned teams, data, and platforms to enhance customer experiences both in-store and digitally. Mike emphasizes the importance of a strong guest-focused business-driven IT strategy, born of continuous learning and an innovation culture. He shares insights on Ulta's approach to AI, data centralization, and maintaining a customer-centric philosophy. With a focus on future growth and sustainability, Mike outlines Ulta's bold vision, which includes expanding into wellness and international markets, as well as scaling personalization and marketplace capabilities. Mike shares his advice for aspiring leaders: be bold, listen, harness the power of team, and approach challenges with passion. (00:00) Introducing Mike Maresca, Chief Technology and Transformation Officer at Ulta Beauty(01:22) Mike's Career Journey(03:08) Modernizing Ulta Beauty's Platform(04:47) Ulta Beauty's Customer-Centric Philosophy(05:58) Project SOAR and Digital Transformation(08:21) AI and Innovation at Ulta Beauty(19:07) Sustaining Innovation and Future Plans(22:16) Final Thoughts and Advice Mike Maresca’s career spans technology and digital transformation initiatives, in the retail and consulting sectors. Currently, he is the Chief Technology and Transformation Officer at Ulta Beauty. Previously, he held roles at Walgreens Boots Alliance, serving as Global Chief Technology Officer, and Accenture, where he spent nearly 25 years in various tech leadership positions. He earned a Bachelor of Science and a Master of Science in Aerospace Engineering from Iowa State University. If you'd like to receive new episodes as they're published, please subscribe to Innovation and the Digital Enterprise in Apple Podcasts, Spotify, or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show. Podcast episode production by Dante32.