Stop Guessing What Customers in Amazon Want: The Data-Driven Approach That Generated $2 Billion
Tue Feb 03 2026
What if everything you think you know about selling on Amazon is wrong? Izabella Hamilton arrived in America at 20 with $100 and no English. Today, her agency RankBell has generated nearly $2 billion in organic Amazon sales without paid ads.
The secret isn't what most brands think. While everyone else throws money at sponsored ads and copies competitors, Izabella built something different: a network of thousands of real shoppers who reveal exactly what customers actually want. Her approach flips the script on traditional e-commerce, focusing on human psychology over algorithms.
But this conversation goes deeper than business tactics. Izabella shares how she rebuilt her relationship with wealth, shed the identity layers that hold us back, and why the most magnetic people are those who show up authentically as themselves.
This episode of Inside the Speakeasy Podcast is brought to you by Go High Level, the AI-driven business operating system trusted by over 2 million businesses to automate, scale, and create real leverage. Grab your exclusive 30-day listener trial at https://www.gohighlevel.com/speakeasy-mastermind-promo.
Key Timestamps:
[00:00:00] Introduction.
[00:02:51] The journey behind RankBell
[00:07:05] Understanding how Amazon shoppers think
[00:12:25] The power of real customer feedback
[00:20:58] Expanding strategies beyond Amazon
[00:25:22] Rebuilding your relationship with money
[00:28:22] Learning and adapting in a new country
[00:30:52] Breaking barriers and expanding mindset
[00:35:05] Self-discipline, identity, and confidence
Memorable Quotes:
"We are so brainwashed by the culture that we live in right now where everything is about ads. Everything is about how do we do more and is barely ever about, can we step back and actually understand what humans actually want?" [00:03:13] – Izabella Hamilton
"Customers, they just want to be aligned with your vision and they want to feel seen and they want to feel listened to, just like you and I do." [00:22:56] – Izabella Hamilton
Links Mentioned:
Go High Level: https://www.gohighlevel.com/speakeasy-mastermind-promo
Connect with Izabella Hamilton:
Instagram: https://www.instagram.com/bela.iza.bela
Facebook: https://www.facebook.com/IzabellaLoveee/
LinkedIn: https://www.linkedin.com/in/izabela-hamilton
Twitter/X: https://x.com/Izabelaluv
YouTube: https://www.youtube.com/@IzabelaHamilton
Connect with Eric Berman:
Website: https://speakeasymastermind.com/
Instagram: https://www.instagram.com/speakeasymastermind/
Facebook: https://www.facebook.com/speakeasymastermind/
LinkedIn: https://www.linkedin.com/in/ericberman/
Produced by Evolved Podcasting:https://www.evolvedpodcasting.com
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What if everything you think you know about selling on Amazon is wrong? Izabella Hamilton arrived in America at 20 with $100 and no English. Today, her agency RankBell has generated nearly $2 billion in organic Amazon sales without paid ads. The secret isn't what most brands think. While everyone else throws money at sponsored ads and copies competitors, Izabella built something different: a network of thousands of real shoppers who reveal exactly what customers actually want. Her approach flips the script on traditional e-commerce, focusing on human psychology over algorithms. But this conversation goes deeper than business tactics. Izabella shares how she rebuilt her relationship with wealth, shed the identity layers that hold us back, and why the most magnetic people are those who show up authentically as themselves. This episode of Inside the Speakeasy Podcast is brought to you by Go High Level, the AI-driven business operating system trusted by over 2 million businesses to automate, scale, and create real leverage. Grab your exclusive 30-day listener trial at https://www.gohighlevel.com/speakeasy-mastermind-promo. Key Timestamps: [00:00:00] Introduction. [00:02:51] The journey behind RankBell [00:07:05] Understanding how Amazon shoppers think [00:12:25] The power of real customer feedback [00:20:58] Expanding strategies beyond Amazon [00:25:22] Rebuilding your relationship with money [00:28:22] Learning and adapting in a new country [00:30:52] Breaking barriers and expanding mindset [00:35:05] Self-discipline, identity, and confidence Memorable Quotes: "We are so brainwashed by the culture that we live in right now where everything is about ads. Everything is about how do we do more and is barely ever about, can we step back and actually understand what humans actually want?" [00:03:13] – Izabella Hamilton "Customers, they just want to be aligned with your vision and they want to feel seen and they want to feel listened to, just like you and I do." [00:22:56] – Izabella Hamilton Links Mentioned: Go High Level: https://www.gohighlevel.com/speakeasy-mastermind-promo Connect with Izabella Hamilton: Instagram: https://www.instagram.com/bela.iza.bela Facebook: https://www.facebook.com/IzabellaLoveee/ LinkedIn: https://www.linkedin.com/in/izabela-hamilton Twitter/X: https://x.com/Izabelaluv YouTube: https://www.youtube.com/@IzabelaHamilton Connect with Eric Berman: Website: https://speakeasymastermind.com/ Instagram: https://www.instagram.com/speakeasymastermind/ Facebook: https://www.facebook.com/speakeasymastermind/ LinkedIn: https://www.linkedin.com/in/ericberman/ Produced by Evolved Podcasting:https://www.evolvedpodcasting.com Support the show