Startups Are Harder Than Ever – Even with AI
Wed Jan 28 2026
AI gave us the best tools to build fast—so why do startups feel harder than ever?
In this episode (#141), the twins break down:
The startup paradox: tech got better, but stress got worse
Why AI didn't simplify startups—it exposed underperformance
Inference costs vs. SaaS costs and why it matters
Why workflows beat wrappers in 2026
The power of storytelling and creator-led distribution
Why being calm might be the new founder flex
And how to survive running a marathon at Kenyan speed 🏃♂️💨
Chapters:
00:00 The Startup Paradox: Tools vs. Distribution
01:49 The Role of Small Teams in Startups
03:57 AI's Impact on Job Dynamics
06:28 The Importance of Distribution in Today's Market
09:18 Workflows and Efficiency in Startups
11:47 The Changing Landscape of Founders
14:49 The Marathon of Startup Life
🎙️ This one’s for founders, creators, and operators navigating the new AI-powered startup battlefield.
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AI gave us the best tools to build fast—so why do startups feel harder than ever? In this episode (#141), the twins break down: The startup paradox: tech got better, but stress got worse Why AI didn't simplify startups—it exposed underperformance Inference costs vs. SaaS costs and why it matters Why workflows beat wrappers in 2026 The power of storytelling and creator-led distribution Why being calm might be the new founder flex And how to survive running a marathon at Kenyan speed 🏃♂️💨 Chapters: 00:00 The Startup Paradox: Tools vs. Distribution 01:49 The Role of Small Teams in Startups 03:57 AI's Impact on Job Dynamics 06:28 The Importance of Distribution in Today's Market 09:18 Workflows and Efficiency in Startups 11:47 The Changing Landscape of Founders 14:49 The Marathon of Startup Life 🎙️ This one’s for founders, creators, and operators navigating the new AI-powered startup battlefield.