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It Runs In The Family

Liz & Leila Willingham
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EntrepreneurshipPodcastsBusinessManagementEN-GBunited-kingdomDaily or near-daily
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Hello! We're Liz & Leila Willingham and welcome to "It Runs In The Family". We're the mother and daughter duo working within the public relations and communications agency, Liz Lean PR. Running a business is hard - really hard. Every business has its challenges and it's own ups and downs - but in a family business, this is often exaggerated by the willingness to speak your mind. But it also has some huge advantages that the corporate cultures just can't compete with. In this podcast, featuring a different family business guest in each episode, we're going to be digging into the stories, values and traditions of other family and multi-generational businesses. We'll explore their history, learnings and how they've developed through the generations and the unique advantages they've had over their competitors. We discover where human relationship migrates into business; the ups, downs, twists, turns and landmark moments that seal the fate of these fascinating organisations. You’ll get to hear some brilliant life stories too; some to make you laugh and others that’ll warm your heart. Many of our clients are family businesses who we've worked very closely with over a number of years
Top 50.6% by pitch volume (Rank #25293 of 50,000)Data updated Feb 10, 2026

Key Facts

Publishes
Daily or near-daily
Episodes
130
Founded
N/A
Category
Entrepreneurship
Number of listeners
Private
Hidden on public pages

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Public snapshot
Audience: Under 4K / month
Canonical: https://podpitch.com/podcasts/it-runs-in-the-family
Cadence: Active monthly
Reply rate: Under 2%

Latest Episodes

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From Pandemic Tech to Period Care: Writing New Chapters of Your Family’s Legacy #128

Wed Jan 28 2026

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What began as a temporary move to "help dad out" during a global crisis quickly evolved into a high-stakes mission to reinvent women’s health. Lucy Hope’s family journey is rooted in a century-old story, sparked by the loss of her great-grandfather in the 1919 flu pandemic. She’s been a huge part in the story of Virustatic for years, and is now branching into her own field, founding The Daughters of Mars. Join us to explore how Lucy is pioneering her family’s scientific research for a new age, the emotional reality of your parents’ legacy, and what it’s like to go solo from your family’s firm! 🔑 Key Themes Family legacy and intergenerational impactPivoting careers and finding purposeInnovation in women’s health careThe realities of building and spinning out a family businessResilience, sacrifice and radical candour🔗 Connect with us The Daughters of Mars Website: https://www.thedaughtersofmars.com/The Daughters of Mars LinkedIn: https://www.linkedin.com/company/the-daughters-of-mars/The Daughters of Mars IG: https://www.instagram.com/thedaughtersofmars/Virustatic Website: https://virustatic.com/Virustatic LinkedIn: https://www.linkedin.com/company/virustatic/Lucy Hope LinkedIn: https://www.linkedin.com/in/lucy-hope/Lucy Hope IG: https://www.instagram.com/lucyhopelove/Liz Willingham: https://www.instagram.com/lizzielean/ https://www.linkedin.com/in/liz-willingham-09273a3/ Leila Willingham: https://www.instagram.com/leilawillingham/ https://www.linkedin.com/in/leila-willingham-821530a1/ Liz Lean PR: https://www.lizleanpr.co.uk/ https://www.instagram.com/lizleanpr https://www.linkedin.com/company/liz-lean-pr/

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What began as a temporary move to "help dad out" during a global crisis quickly evolved into a high-stakes mission to reinvent women’s health. Lucy Hope’s family journey is rooted in a century-old story, sparked by the loss of her great-grandfather in the 1919 flu pandemic. She’s been a huge part in the story of Virustatic for years, and is now branching into her own field, founding The Daughters of Mars. Join us to explore how Lucy is pioneering her family’s scientific research for a new age, the emotional reality of your parents’ legacy, and what it’s like to go solo from your family’s firm! 🔑 Key Themes Family legacy and intergenerational impactPivoting careers and finding purposeInnovation in women’s health careThe realities of building and spinning out a family businessResilience, sacrifice and radical candour🔗 Connect with us The Daughters of Mars Website: https://www.thedaughtersofmars.com/The Daughters of Mars LinkedIn: https://www.linkedin.com/company/the-daughters-of-mars/The Daughters of Mars IG: https://www.instagram.com/thedaughtersofmars/Virustatic Website: https://virustatic.com/Virustatic LinkedIn: https://www.linkedin.com/company/virustatic/Lucy Hope LinkedIn: https://www.linkedin.com/in/lucy-hope/Lucy Hope IG: https://www.instagram.com/lucyhopelove/Liz Willingham: https://www.instagram.com/lizzielean/ https://www.linkedin.com/in/liz-willingham-09273a3/ Leila Willingham: https://www.instagram.com/leilawillingham/ https://www.linkedin.com/in/leila-willingham-821530a1/ Liz Lean PR: https://www.lizleanpr.co.uk/ https://www.instagram.com/lizleanpr https://www.linkedin.com/company/liz-lean-pr/

Key Metrics

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Pitches sent
13
From PodPitch users
Rank
#25293
Top 50.6% by pitch volume (Rank #25293 of 50,000)
Average rating
N/A
Ratings count may be unavailable
Reviews
1
Written reviews (when available)
Publish cadence
Daily or near-daily
Active monthly
Episode count
130
Data updated
Feb 10, 2026
Social followers
366

Public Snapshot

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EntrepreneurshipPodcastsBusinessManagement
Country
United Kingdom
Language
EN-GB
Language (ISO)
Release cadence
Daily or near-daily
Latest episode date
Wed Jan 28 2026

Audience & Outreach (Public)

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Audience range
Under 4K / month
Public band
Reply rate band
Under 2%
Public band
Response time band
2–4 weeks
Public band
Replies received
1–5
Public band

Public ranges are rounded for privacy. Unlock the full report for exact values.

Presence & Signals

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Social followers
366
Contact available
Yes
Masked on public pages
Sponsors detected
Yes
Guest format
No

Social links

No public profiles listed.

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Audience & Growth
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Monthly listeners49,360
Reply rate18.2%
Avg response4.1 days
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Sponsor signals
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Sponsor mentionsLikely
Ad-read historyAvailable
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Written reviews1

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Frequently Asked Questions About It Runs In The Family

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What is It Runs In The Family about?

Hello! We're Liz & Leila Willingham and welcome to "It Runs In The Family". We're the mother and daughter duo working within the public relations and communications agency, Liz Lean PR. Running a business is hard - really hard. Every business has its challenges and it's own ups and downs - but in a family business, this is often exaggerated by the willingness to speak your mind. But it also has some huge advantages that the corporate cultures just can't compete with. In this podcast, featuring a different family business guest in each episode, we're going to be digging into the stories, values and traditions of other family and multi-generational businesses. We'll explore their history, learnings and how they've developed through the generations and the unique advantages they've had over their competitors. We discover where human relationship migrates into business; the ups, downs, twists, turns and landmark moments that seal the fate of these fascinating organisations. You’ll get to hear some brilliant life stories too; some to make you laugh and others that’ll warm your heart. Many of our clients are family businesses who we've worked very closely with over a number of years

How often does It Runs In The Family publish new episodes?

Daily or near-daily

How many listeners does It Runs In The Family get?

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