Documenting the Journey Part 2: This Was Never Just About Coffee or Pizza - Interview with Matt
Sat May 03 2025
In this raw, unfiltered interview, Jasan and Matt dive deep into the struggles, mistakes, growth, and unspoken pain behind Coffee Junkiez and Pizza Junkiez. From the fight with red tape to build a business, to the emotional loss that started it all, this is the episode that ties everything together.
00:00:00 Intro – Seeing the Sign Go Up
00:01:30 The Interview Jasan Avoided
00:03:58 How Matt Joined the Team
00:05:00 Red Tape and 18-Month Battle with the City
00:10:20 “All I Wanted Was to Sell Coffee and Pizza”
00:12:14 Driving to Kokomo Just to Try the Food
00:14:28 Embracing Technology Late – A Hard Lesson
00:16:18 The Pizza Expo and Learning the Industry
00:20:08 POS Nightmare: Private Equity and Broken Promises
00:23:02 Matt Builds the First Website
00:26:06 What I Should Have Said No To: Growth
00:29:09 Great Locations, No Systems
00:31:16 Systems in My Head – The Big Mistake
00:35:05 Evolution of Training Videos
00:39:10 Emotional Control and Leadership
00:43:42 Redefining “Safe Space” for Hustlers
00:48:03 Connor’s Story – The Real Why Behind It All
00:57:19 A Second-Chance Employee Who Made It
01:01:14 “Own Your Sh*t” – No Victim Mentality Allowed
01:09:14 The Pain That Sparked the Business
01:11:22 I’m Not for Everyone – And I’m Okay With That
01:12:21 When Ex-Employees Come Back Wiser
01:13:32 Today’s Culture vs. True Work Ethic
01:14:17 The Wild Hires We Had to Let Go
01:16:09 There Can Only Be One Way
01:59:08 The need for franchisees and setting up CRM systems
02:02:35 The philosophy of franchising and supporting franchisees
02:13:10 What makes this franchise different
03:17:25 The final reflections about launching franchising as part of Chapter Three
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In this raw, unfiltered interview, Jasan and Matt dive deep into the struggles, mistakes, growth, and unspoken pain behind Coffee Junkiez and Pizza Junkiez. From the fight with red tape to build a business, to the emotional loss that started it all, this is the episode that ties everything together. 00:00:00 Intro – Seeing the Sign Go Up 00:01:30 The Interview Jasan Avoided 00:03:58 How Matt Joined the Team 00:05:00 Red Tape and 18-Month Battle with the City 00:10:20 “All I Wanted Was to Sell Coffee and Pizza” 00:12:14 Driving to Kokomo Just to Try the Food 00:14:28 Embracing Technology Late – A Hard Lesson 00:16:18 The Pizza Expo and Learning the Industry 00:20:08 POS Nightmare: Private Equity and Broken Promises 00:23:02 Matt Builds the First Website 00:26:06 What I Should Have Said No To: Growth 00:29:09 Great Locations, No Systems 00:31:16 Systems in My Head – The Big Mistake 00:35:05 Evolution of Training Videos 00:39:10 Emotional Control and Leadership 00:43:42 Redefining “Safe Space” for Hustlers 00:48:03 Connor’s Story – The Real Why Behind It All 00:57:19 A Second-Chance Employee Who Made It 01:01:14 “Own Your Sh*t” – No Victim Mentality Allowed 01:09:14 The Pain That Sparked the Business 01:11:22 I’m Not for Everyone – And I’m Okay With That 01:12:21 When Ex-Employees Come Back Wiser 01:13:32 Today’s Culture vs. True Work Ethic 01:14:17 The Wild Hires We Had to Let Go 01:16:09 There Can Only Be One Way 01:59:08 The need for franchisees and setting up CRM systems 02:02:35 The philosophy of franchising and supporting franchisees 02:13:10 What makes this franchise different 03:17:25 The final reflections about launching franchising as part of Chapter Three