Knack 4 Business

Brittany Hansen helps businesses stop sounding noisy and confusing so their brand message connects clearly and turns into real sales  Most owners believe a website and SEO will do the job. Brittany says that chapter is over. People are tired of being interrupted. They want brands that feel honest, calm, and helpful. She teaches elegant communication—talking with people instead of at them. Marketing is not just before the sale. The unboxing, the service, and the culture around a product keep customers coming back. In this episode, Brittany explains why loyalty beats chasing new traffic, how culture changes messaging across countries, and how AI can support creativity without replacing it. She shares stories about real brands, the power of presentation, and how small companies can compete without big budgets. Start with your ideal client, choose the right platforms, and design experiences that respect people. Key Topics Covered • Why loud marketing is fading • What elegant communication really means • How after-purchase experience builds trust • Choosing platforms based on your client • Using AI with smart human prompts • Localizing brands for global markets • Creativity that fits the customer Who This Podcast Is For Startup founders, solopreneurs, and scaling business owners What You’ll Gain Actionable insights, hard-won lessons, and real growth strategies   Guest Links & Resources • Brittany Hansen on LinkedIn • Viision Website   Supporting People • Host – Bernie Franzgrote • Co-Host – Wayne Pratt • Knack 4 Business Website   Acknowledgements Special thanks to: • Carl Richards from Podcast Solutions Made Simple • Fred Crouch – Property Wizard and the Property Wizard Podcast • Jovan Strika – @Hive Coworking – @Hive Website • Melanie Webber   Sponsors Canada Growth Network – Systems + Community SMBs get GoHighLevel CRM and real business connections for $47 CAD/month. 👉 Start your first month $1 trial here WebIndexer – AI Chat for Your Website Turn your site into a 24/7 sales assistant in minutes. 👉 See WebIndexer in action East Trade Winds – Free Networking Trusted community for real business referrals. 👉 Join East Trade Winds Calls to Action • Share your thoughts—read more and comment on the article at 👉 Ghost Article • Email us anytime: info@kreativinsight.com • Visit: Knack 4 Business • Watch: YouTube Episode Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.