Ep.123 - Triple-Digit Hypergrowth in 3 Years: How the StrategyFrame Growth Engine Works - with Christian Underwood
Wed Jan 28 2026
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Christian Underwood didn’t build a sales team. He engineered a lead-generation system that would never need one.
The CEO & Co-Founder of StrategyFrame®AI joins us once again, this time to lift the lid on how he operationalized a GTM strategy to scale his AI-powered consulting platform.
With an 8-person team, Christian is on track to hit a mid–double-digit million revenue scale next year. He got there by doing one thing exceptionally well: focussing on a niche he could own, and becoming the authority through repeatable trust points.
He launched the first German-speaking strategy podcast, published a book to deepen credibility, and hosts an annual in-person event to strengthen relationships offline.
He is also candid about what did not work. Paid advertising never became a reliable lever, so the focus shifted to what actually compounds on LinkedIn: consistency, frequency, and relevance. That means turning every podcast episode into a content machine and showing up daily.
This episode is a transferrable playbook you can use to build credibility and relationships that convert without a single pitch.
You’ll learn:
1. Why owning one focussed niche beats broad capability in consulting
2. How one podcast becomes a daily content engine that builds authority at scale
3. What converts guests into clients, partners, and warm introductions without pitching
4. How an in-person event deepens trust without selling from stage
5. Why inbound demand on LinkedIn comes through consistency rather than paid ads
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Get in touch with Christian on LinkedIn:
https://www.linkedin.com/in/christianunderwood/en
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Listen to Christian's podcast Hope is not a Strategy: https://www.strategyframe.ai/en/strategiepodcast-overview
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About the host Sammy Gebele:
Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients.
Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/
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Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more!
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Thanks to our friends at SAWOO for producing this episode with us!
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Send us a text Christian Underwood didn’t build a sales team. He engineered a lead-generation system that would never need one. The CEO & Co-Founder of StrategyFrame®AI joins us once again, this time to lift the lid on how he operationalized a GTM strategy to scale his AI-powered consulting platform. With an 8-person team, Christian is on track to hit a mid–double-digit million revenue scale next year. He got there by doing one thing exceptionally well: focussing on a niche he could own, and becoming the authority through repeatable trust points. He launched the first German-speaking strategy podcast, published a book to deepen credibility, and hosts an annual in-person event to strengthen relationships offline. He is also candid about what did not work. Paid advertising never became a reliable lever, so the focus shifted to what actually compounds on LinkedIn: consistency, frequency, and relevance. That means turning every podcast episode into a content machine and showing up daily. This episode is a transferrable playbook you can use to build credibility and relationships that convert without a single pitch. You’ll learn: 1. Why owning one focussed niche beats broad capability in consulting 2. How one podcast becomes a daily content engine that builds authority at scale 3. What converts guests into clients, partners, and warm introductions without pitching 4. How an in-person event deepens trust without selling from stage 5. Why inbound demand on LinkedIn comes through consistency rather than paid ads ___________ Get in touch with Christian on LinkedIn: https://www.linkedin.com/in/christianunderwood/en ___________ Listen to Christian's podcast Hope is not a Strategy: https://www.strategyframe.ai/en/strategiepodcast-overview ___________ About the host Sammy Gebele: Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients. Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/ ___________ Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more! ___________ Thanks to our friends at SAWOO for producing this episode with us!