#110: Why Patients Say Yes - Commitments & Consistency (Part 2)
Fri Feb 06 2026
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray delves into the principle of commitment and consistency from Dr. Robert Cialdini's book, 'Influence: The Psychology of Persuasion.' He explains how small commitments can lead to larger decisions, particularly in the context of dental practices. Discover the importance of helping patients build a positive identity around their health and the role of small agreements in fostering treatment acceptance. He also discusses practical applications for dental marketing and patient engagement.
Takeaways
People want to act consistently with their self-identity.Patients need to feel aligned with their health decisions.Dental practices should focus on building patient identity.Encouraging small yeses makes larger decisions easier.Marketing should reinforce positive health behaviors. Chapters
00:00 Understanding Commitment and Consistency
10:03 The Power of Small Commitments
19:30 Applying Principles in Dental Practice
29:35 Marketing and Patient Engagement
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Want Marketing Help?
Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com
www.MarkThackeray.com
More
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray delves into the principle of commitment and consistency from Dr. Robert Cialdini's book, 'Influence: The Psychology of Persuasion.' He explains how small commitments can lead to larger decisions, particularly in the context of dental practices. Discover the importance of helping patients build a positive identity around their health and the role of small agreements in fostering treatment acceptance. He also discusses practical applications for dental marketing and patient engagement. Takeaways People want to act consistently with their self-identity.Patients need to feel aligned with their health decisions.Dental practices should focus on building patient identity.Encouraging small yeses makes larger decisions easier.Marketing should reinforce positive health behaviors. Chapters 00:00 Understanding Commitment and Consistency 10:03 The Power of Small Commitments 19:30 Applying Principles in Dental Practice 29:35 Marketing and Patient Engagement ... Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com