Protecting Innocent Salespeople: From Average to Elite
Tue Jan 20 2026
PODCAST DESCRIPTION Robert Kiyosaki once taught me that 'your mission and passion in life is determined by the principle of 'doing what you love to alleviate what you hate.'
In my case I love helping people, but in particular I hate seeing good people, sales people, professionals, being thrown to the wolves, with little or no training, skills, or tools, expected to sell, bring in revenue, feed the rest of the tribe.
I particularly get annoyed when experiences sales managers or Directors just expect someone to be able to sell on the basis that 'if you can talk, you can sell..'
My whole career for the past 25 years has been working with teams and sales professoionals to enable, empower, coach, mentor, and equip them to achieve their sales goals.
Not to throw them to the wolves and expect them to come back with bucket loads of gold, jewells and signed contracts.
Too many good people are struggling in sales—and it's not because they lack effort, intelligence, or integrity.
It's because they've been sent out to hunt revenue with blunt spears and no training… then judged on the outcome.
In this episode, Leigh Farnell unpacks why sales is not about talent or personality—but science, structure, and skill—and why accepting average performance is quietly destroying confidence, margins, and belief.
You'll discover:
Why a common sales language eliminates confusion, emotion, and guesswork
How the science of influence removes the need for pressure, pushing, and "selling"
The power of better questions to shorten sales cycles and create clarity
Why objections should be handled before they appear—not at the end
Why average performance isn't neutral—it's expensive, and how raising standards lifts everyone
This episode is for salespeople, entrepreneurs, and leaders who care about people and performance—and who believe good people deserve better tools.
No more blunt spears.
No more innocent salespeople.
Average ends here.
Book a strategy call here -- https://calendly.com/lfbb/pdc-30-minute-no-fee-strategy-meet
#salescoaching #salesstrategy #sales #salestips
#salescoach #saleslife #salestraining #salestrainer #salesfunnel #business #performancedevelopment #performanceimprovement #performanceempowerment #leadership #leadinggrowth #leadershipdevelopment #leadershipcoach #ceo #managingdirector #leadershipteam #leadershipempowerment #newleadership
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PODCAST DESCRIPTION Robert Kiyosaki once taught me that 'your mission and passion in life is determined by the principle of 'doing what you love to alleviate what you hate.' In my case I love helping people, but in particular I hate seeing good people, sales people, professionals, being thrown to the wolves, with little or no training, skills, or tools, expected to sell, bring in revenue, feed the rest of the tribe. I particularly get annoyed when experiences sales managers or Directors just expect someone to be able to sell on the basis that 'if you can talk, you can sell..' My whole career for the past 25 years has been working with teams and sales professoionals to enable, empower, coach, mentor, and equip them to achieve their sales goals. Not to throw them to the wolves and expect them to come back with bucket loads of gold, jewells and signed contracts. Too many good people are struggling in sales—and it's not because they lack effort, intelligence, or integrity. It's because they've been sent out to hunt revenue with blunt spears and no training… then judged on the outcome. In this episode, Leigh Farnell unpacks why sales is not about talent or personality—but science, structure, and skill—and why accepting average performance is quietly destroying confidence, margins, and belief. You'll discover: Why a common sales language eliminates confusion, emotion, and guesswork How the science of influence removes the need for pressure, pushing, and "selling" The power of better questions to shorten sales cycles and create clarity Why objections should be handled before they appear—not at the end Why average performance isn't neutral—it's expensive, and how raising standards lifts everyone This episode is for salespeople, entrepreneurs, and leaders who care about people and performance—and who believe good people deserve better tools. No more blunt spears. No more innocent salespeople. Average ends here. Book a strategy call here -- https://calendly.com/lfbb/pdc-30-minute-no-fee-strategy-meet #salescoaching #salesstrategy #sales #salestips #salescoach #saleslife #salestraining #salestrainer #salesfunnel #business #performancedevelopment #performanceimprovement #performanceempowerment #leadership #leadinggrowth #leadershipdevelopment #leadershipcoach #ceo #managingdirector #leadershipteam #leadershipempowerment #newleadership