Shangri-La: Breaking the Fourth Wall of Luxury
Wed Nov 05 2025
In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections.
Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how Shangri-La balances authenticity with brand excellence, measures success beyond engagement, and manages transparency in a digital world where every interaction counts.
Hosts: Natalie Lennon & MJ Neill (nee Evely)
Guest: Laura Baker
Created by: LEAP Luxe
Sound Production: Housestudios
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In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections. Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how Shangri-La balances authenticity with brand excellence, measures success beyond engagement, and manages transparency in a digital world where every interaction counts. Hosts: Natalie Lennon & MJ Neill (nee Evely) Guest: Laura Baker Created by: LEAP Luxe Sound Production: Housestudios