Matt Behrend, CEO of Agility
Tue Dec 02 2025
🔦 Today’s spotlight is on someone who has mastered the art of leading through disruption — Matt Behrend.
Before he ever stepped into the world of marketing and technology, Matt started with a background in psychology, which explains a lot about how he leads. He understands people first, markets second — and that’s why his teams follow him through change with clarity and conviction.
When I asked him how he balances reacting to short-term pressure while still steering Agility toward long-term growth, he said something that stuck with me:
⚡ “You can’t protect your future by panicking about the present.”
That mindset has shaped Agility’s trajectory through some of the biggest industry shifts we’ve seen.
One of Matt’s core beliefs is that smart teams and strong culture outperform any external headwind. For Agility, that means practicing radical clarity — no spin, no politics, no guesswork. It’s a cultural habit that has kept the company resilient when things got tough.
And if you’ve followed Agility’s work, you’ve seen how Matt brings creativity and technology together in a way that elevates both. With a psychologist’s lens, he understands that tech should enhance creative thinking, not silence it. It’s the combination that has produced some of Agility’s most successful ideas.
🔥 But perhaps his most provocative point of view is around the future of brand creativity. Matt believes the industry needs to “burn the ROAS flag” — because chasing short-term return is killing long-term brand value. In a world obsessed with dashboards and two-week performance windows, he is one of the few voices pushing companies to invest in brand building that lasts. 🔥
No surprise he’s built an audience of nearly 10,000 professionals who show up for his honesty. When I asked him the advice he gives most often to leaders trying to grow without burning out their teams, he didn’t hesitate:
“If people are exhausted, they stop imagining. And imagination is where growth actually starts.”
Matt Behrend is the rare leader blending psychology, creativity, tech, and brand vision into something that actually moves businesses forward. If you’re not following him yet, you should be.
More
🔦 Today’s spotlight is on someone who has mastered the art of leading through disruption — Matt Behrend. Before he ever stepped into the world of marketing and technology, Matt started with a background in psychology, which explains a lot about how he leads. He understands people first, markets second — and that’s why his teams follow him through change with clarity and conviction. When I asked him how he balances reacting to short-term pressure while still steering Agility toward long-term growth, he said something that stuck with me: ⚡ “You can’t protect your future by panicking about the present.” That mindset has shaped Agility’s trajectory through some of the biggest industry shifts we’ve seen. One of Matt’s core beliefs is that smart teams and strong culture outperform any external headwind. For Agility, that means practicing radical clarity — no spin, no politics, no guesswork. It’s a cultural habit that has kept the company resilient when things got tough. And if you’ve followed Agility’s work, you’ve seen how Matt brings creativity and technology together in a way that elevates both. With a psychologist’s lens, he understands that tech should enhance creative thinking, not silence it. It’s the combination that has produced some of Agility’s most successful ideas. 🔥 But perhaps his most provocative point of view is around the future of brand creativity. Matt believes the industry needs to “burn the ROAS flag” — because chasing short-term return is killing long-term brand value. In a world obsessed with dashboards and two-week performance windows, he is one of the few voices pushing companies to invest in brand building that lasts. 🔥 No surprise he’s built an audience of nearly 10,000 professionals who show up for his honesty. When I asked him the advice he gives most often to leaders trying to grow without burning out their teams, he didn’t hesitate: “If people are exhausted, they stop imagining. And imagination is where growth actually starts.” Matt Behrend is the rare leader blending psychology, creativity, tech, and brand vision into something that actually moves businesses forward. If you’re not following him yet, you should be.