What Meta Means by 'Creative Diversity' (And What They Don’t Tell You)
Mon Feb 02 2026
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Since Meta rolled out Andromeda, creative diversification has become the loudest advice in Facebook ads - and one of the most misunderstood.
In this episode, we break down what creative diversity actually means after Andromeda, why most advertisers are wasting time building too many ads, and how Meta really decides what to spend money on. You’ll learn a practical framework called stacking creative diversity to ensure you're testing ads that lets you work with the algorithm without burning budget, time, or sanity. Instead of launching 20 ads at once and hoping for the best, this episode walks through how to test intentionally, learn from real data, and build creative only when it’s actually needed.
BUT THERE'S MORE...
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
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Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about?ref=3c0420d212184d0999bce0fc4a3a6a06 Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar Since Meta rolled out Andromeda, creative diversification has become the loudest advice in Facebook ads - and one of the most misunderstood. In this episode, we break down what creative diversity actually means after Andromeda, why most advertisers are wasting time building too many ads, and how Meta really decides what to spend money on. You’ll learn a practical framework called stacking creative diversity to ensure you're testing ads that lets you work with the algorithm without burning budget, time, or sanity. Instead of launching 20 ads at once and hoping for the best, this episode walks through how to test intentionally, learn from real data, and build creative only when it’s actually needed. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!