EP122: The Emails That Actually Convert
Wed Feb 04 2026
In this episode, Helen dives deep into email marketing.
Learn how to craft emails that convert into discovery calls, link clicks, and sales.
Helen discusses unsubscribe rates, the importance of personalized content, avoiding clickbait, and maintaining clarity and engagement in your emails.
Tune in for valuable tips on creating effective subject lines, personalizing greetings, and focusing on one clear call to action.
00:34 Diving into Email Marketing
00:54 Understanding Unsubscribe Rates
03:03 Crafting Effective Subject Lines
04:49 Personalizing Your Emails
05:26 Clear and Focused Email Content
08:22 Engaging Call to Actions
10:06 Final Thoughts and Next Steps
11:07 Conclusion and How to Connect
Links:
Join the Community: https://www.helendickmancoaching.com/community
Contact Helen: https://www.helendickmancoaching.com/contact
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
Work with Helen: https://www.helendickmancoaching.com/work-with-me
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In this episode, Helen dives deep into email marketing. Learn how to craft emails that convert into discovery calls, link clicks, and sales. Helen discusses unsubscribe rates, the importance of personalized content, avoiding clickbait, and maintaining clarity and engagement in your emails. Tune in for valuable tips on creating effective subject lines, personalizing greetings, and focusing on one clear call to action. 00:34 Diving into Email Marketing 00:54 Understanding Unsubscribe Rates 03:03 Crafting Effective Subject Lines 04:49 Personalizing Your Emails 05:26 Clear and Focused Email Content 08:22 Engaging Call to Actions 10:06 Final Thoughts and Next Steps 11:07 Conclusion and How to Connect Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me