Lunch is Over... [The Lunch With Norm Finale]
Mon Dec 01 2025
After 5 years, 670 episodes, thousands of guests, and millions of minutes watched, this is the final episode of the Lunch With Norm podcast. In this special send-off, Norm Farrar (“The Beard Guy”) and producer/co-host Kelsey Farrar reflect on the journey, the community, the guests, and the insane memories that made this show one of the most trusted voices in Amazon FBA and e-commerce. This episode is packed with unscripted moments, surprise guest appearances, behind-the-scenes stories, and emotional thank-yous from the people who helped shape the show. If you’ve ever watched, listened, commented, or learned something from Lunch With Norm, this one’s for you.
What’s Inside This Final Episode:
- The story behind ending the podcast (and what happens next)
- Surprise appearances from fan-favorite guests
- Norm and Kelsey share their biggest lessons from 5 years of content
- How the community shaped the show into something unique
- The real challenges and funny disasters behind running 670 episodes
- The future of the Lunch With Norm brand, newsletter, and short-form content
Why Norm’s next chapter will focus heavily on press releases, AI indexing, GEO, E-E-A-T, and brand authority Emotional goodbyes, unforgettable memories… and some classic Norm bloopers
What Happens After This Episode:
✓ The YouTube channel stays active
✓ The newsletter continues weekly
✓ Short-form videos, industry updates, and behind-the-scenes content will still roll out
✓ Marketing Misfits with Kevin King continues
✓ DragonFish (PR + GEO indexing + email deliverability) is now Norm’s core focus
If you’ve ever gained value from the show… Hit Like, drop a comment, and let Norm and Kelsey know what the podcast meant to you. Your support is the reason this show lasted half a decade.
Chapters
00:00 Introduction
02:05 Reflecting on Past Episodes and Achievements
03:36 First Guest: Marcia Reece
08:05 Second Guest: Kevin King
16:07 Future Plans and Projects
20:29 Third Guest: Colin Campbell
33:00 Introducing Simon: The Origin of the 'Beardo'
33:41 Five Years of Podcasts
40:06 Howard's Reflections
46:18 Norm's Advice for Future Entrepreneurs
49:22 Steve Wiideman: A Reliable Guest and Friend
55:33 Farewell Messages and Final Thoughts
Sponsors:
AZRank - https://azrank.com/#freequote
AMZ One Step - https://www.amzonestep.com/
Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Flat World Network - https://flatworldnetwork.com/
Marketing Misfits - https://marketingmisfits.co/
More
After 5 years, 670 episodes, thousands of guests, and millions of minutes watched, this is the final episode of the Lunch With Norm podcast. In this special send-off, Norm Farrar (“The Beard Guy”) and producer/co-host Kelsey Farrar reflect on the journey, the community, the guests, and the insane memories that made this show one of the most trusted voices in Amazon FBA and e-commerce. This episode is packed with unscripted moments, surprise guest appearances, behind-the-scenes stories, and emotional thank-yous from the people who helped shape the show. If you’ve ever watched, listened, commented, or learned something from Lunch With Norm, this one’s for you. What’s Inside This Final Episode: - The story behind ending the podcast (and what happens next) - Surprise appearances from fan-favorite guests - Norm and Kelsey share their biggest lessons from 5 years of content - How the community shaped the show into something unique - The real challenges and funny disasters behind running 670 episodes - The future of the Lunch With Norm brand, newsletter, and short-form content Why Norm’s next chapter will focus heavily on press releases, AI indexing, GEO, E-E-A-T, and brand authority Emotional goodbyes, unforgettable memories… and some classic Norm bloopers What Happens After This Episode: ✓ The YouTube channel stays active ✓ The newsletter continues weekly ✓ Short-form videos, industry updates, and behind-the-scenes content will still roll out ✓ Marketing Misfits with Kevin King continues ✓ DragonFish (PR + GEO indexing + email deliverability) is now Norm’s core focus If you’ve ever gained value from the show… Hit Like, drop a comment, and let Norm and Kelsey know what the podcast meant to you. Your support is the reason this show lasted half a decade. Chapters 00:00 Introduction 02:05 Reflecting on Past Episodes and Achievements 03:36 First Guest: Marcia Reece 08:05 Second Guest: Kevin King 16:07 Future Plans and Projects 20:29 Third Guest: Colin Campbell 33:00 Introducing Simon: The Origin of the 'Beardo' 33:41 Five Years of Podcasts 40:06 Howard's Reflections 46:18 Norm's Advice for Future Entrepreneurs 49:22 Steve Wiideman: A Reliable Guest and Friend 55:33 Farewell Messages and Final Thoughts Sponsors: AZRank - https://azrank.com/#freequote AMZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/