Why I'm not making a BARBIE AI version of myself for my marketing (and other AI thoughts)
Thu Apr 10 2025
Today I’m putting on my (slightly reluctant) “let’s be responsible adults” hat to talk about something I’ve been thinking about a lot lately: how we’re using AI ( things like ChatGPT and image generators ) and what it’s actually costing us.
Not just in money or time… but in terms of the environment, our brains, and the integrity of the content we put out into the world.
Now before you roll your eyes and think I’ve joined the fun police – don’t worry, I’m not here to tell you to stop using AI altogether. I use it! - in fact ChatGPT helped me plan this very episode after I tried and failed to find the right research for this podcast ep.
But I am here to make the case for using it with intention.
Every cheeky AI-generated image or endless scroll of prompts can rack up serious environmental costs. We're using eye-watering amounts of water and energy. And even beyond that, there’s something about outsourcing all our thinking to tools like this that might just be… well, dumbing us down a little.
So in this episode, I’m diving into:
The hidden environmental impact of AI use (water, power, and more)
How AI can either enhance or erode our creativity + intelligence
What mindful, ethical use of AI might actually look like for business owners like us
Why I care about this not just as a creator, but as a parent and a human on this planet
This is one of those slightly chewy convos, but I promise it’s not all doom and gloom. We can keep creating in ways that reflect who we really are and use technology to do it, but all in a more mindful way. Right?
See omnystudio.com/listener for privacy information.
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Today I’m putting on my (slightly reluctant) “let’s be responsible adults” hat to talk about something I’ve been thinking about a lot lately: how we’re using AI ( things like ChatGPT and image generators ) and what it’s actually costing us. Not just in money or time… but in terms of the environment, our brains, and the integrity of the content we put out into the world. Now before you roll your eyes and think I’ve joined the fun police – don’t worry, I’m not here to tell you to stop using AI altogether. I use it! - in fact ChatGPT helped me plan this very episode after I tried and failed to find the right research for this podcast ep. But I am here to make the case for using it with intention. Every cheeky AI-generated image or endless scroll of prompts can rack up serious environmental costs. We're using eye-watering amounts of water and energy. And even beyond that, there’s something about outsourcing all our thinking to tools like this that might just be… well, dumbing us down a little. So in this episode, I’m diving into: The hidden environmental impact of AI use (water, power, and more) How AI can either enhance or erode our creativity + intelligence What mindful, ethical use of AI might actually look like for business owners like us Why I care about this not just as a creator, but as a parent and a human on this planet This is one of those slightly chewy convos, but I promise it’s not all doom and gloom. We can keep creating in ways that reflect who we really are and use technology to do it, but all in a more mindful way. Right? See omnystudio.com/listener for privacy information.