Inside the Growth Story of Reaching Profitability as a Fintech (and the Marketing Strategy Behind it) | Gregory Aubert & Edvin Pauza, Yapily
Wed Nov 26 2025
In this episode, we explore Yapily's marketing journey, focusing on their data-driven approach and its impact on their strategies. We discuss how they optimize Google ads for success, the importance of maintaining consistency across channels, their future marketing plans, and a lot more.
Useful links:
Find Edvin Pauza on LinkedIn: https://www.linkedin.com/in/edvinpauza/
Find Gregory Aubert on LInkedin: https://www.linkedin.com/in/gregoryaubert/
Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Mint Studios website: https://www.mintcopywritingstudios.com/
For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast
Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack
Our website: https://www.fintechmarketinghub.com/
Our podcast: https://www.fintechmarketinghub.com/podcast
This episode was produced by Orama - a video and podcast studio for B2B Brands:
https://orama.tv/
Key topics include:
What data-driven marketing looks like at YapilyHow Yapily makes Google ads work so wellWhy consistency across channels is so important
Timestamps:
0:00 Introduction and Welcome
02:10 Yapily's Marketing Success
05:45 Insights on Marketing Evolution
11:59 Consistency in Multi-Channel Marketing
15:33 Paid Ads and Performance Marketing
20:56 Common Pitfalls in FinTech Marketing
25:04 Impact and ROI of Paid Ads
35:48 Future Focus for Yapily
39:07 Adapting to AI and Market Changes
40:57 Conclusion and Final Thoughts
About Araminta Robertson:
Araminta is the Co-Director of the fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person fintech Marketing Slack group, is the host of the Market Like a fintech podcast and co-runs the fintech Marketing Hub's events and conferences.
About Market Like a Fintech and the Fintech Marketing Hub:
Market Like a Fintech is a podcast hosted by the fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.
More
In this episode, we explore Yapily's marketing journey, focusing on their data-driven approach and its impact on their strategies. We discuss how they optimize Google ads for success, the importance of maintaining consistency across channels, their future marketing plans, and a lot more. Useful links: Find Edvin Pauza on LinkedIn: https://www.linkedin.com/in/edvinpauza/ Find Gregory Aubert on LInkedin: https://www.linkedin.com/in/gregoryaubert/ Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ Mint Studios website: https://www.mintcopywritingstudios.com/ For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack Our website: https://www.fintechmarketinghub.com/ Our podcast: https://www.fintechmarketinghub.com/podcast This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/ Key topics include: What data-driven marketing looks like at YapilyHow Yapily makes Google ads work so wellWhy consistency across channels is so important Timestamps: 0:00 Introduction and Welcome 02:10 Yapily's Marketing Success 05:45 Insights on Marketing Evolution 11:59 Consistency in Multi-Channel Marketing 15:33 Paid Ads and Performance Marketing 20:56 Common Pitfalls in FinTech Marketing 25:04 Impact and ROI of Paid Ads 35:48 Future Focus for Yapily 39:07 Adapting to AI and Market Changes 40:57 Conclusion and Final Thoughts About Araminta Robertson: Araminta is the Co-Director of the fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person fintech Marketing Slack group, is the host of the Market Like a fintech podcast and co-runs the fintech Marketing Hub's events and conferences. About Market Like a Fintech and the Fintech Marketing Hub: Market Like a Fintech is a podcast hosted by the fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.