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Marketing in the Madness

Marketing in the Madness
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MarketingPodcastsBusinessEN-GBunited-kingdomDaily or near-daily
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<p>Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events. </p><p> </p>
Top 8.1% by pitch volume (Rank #4060 of 50,000)Data updated Feb 10, 2026

Key Facts

Publishes
Daily or near-daily
Episodes
100
Founded
N/A
Category
Marketing
Number of listeners
Private
Hidden on public pages

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Public snapshot
Audience: Under 4K / month
Canonical: https://podpitch.com/podcasts/marketing-in-the-madness
Cadence: Active weekly
Reply rate: Under 2%

Latest Episodes

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What Guinness teaches us about how people really decide

Tue Feb 03 2026

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Some of the most effective marketing in history didn’t come from chasing attention, but from understanding people.  In this mini episode, Katie Street sits down with behavioural scientist (still one of the best job titles out there) and author Richard Shotton to unpack why that Guinness decision worked so well, and what it reveals about how people really make decisions. Setup of the Guinness story: brand heritage, long period without advertising, and why their marketing became interesting Introduction of “Good things come to those who wait” and the idea of leaning into a product flaw (waiting for a pint) Explanation of the pratfall effect, including Elliot Aronson’s 1966 experiment and why admitting flaws increases appeal. Discussion of the stolen thunder effect and how admitting weaknesses builds trust and persuasion.  Enjoyed the episode? Click subscribe so you never miss the conversations shaping the future of marketing, tech and brand growth. Connect with us: Richard Shotton LinkedIn: https://www.linkedin.com/in/richard-shotton/ Katie Street  LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness  LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

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Some of the most effective marketing in history didn’t come from chasing attention, but from understanding people.  In this mini episode, Katie Street sits down with behavioural scientist (still one of the best job titles out there) and author Richard Shotton to unpack why that Guinness decision worked so well, and what it reveals about how people really make decisions. Setup of the Guinness story: brand heritage, long period without advertising, and why their marketing became interesting Introduction of “Good things come to those who wait” and the idea of leaning into a product flaw (waiting for a pint) Explanation of the pratfall effect, including Elliot Aronson’s 1966 experiment and why admitting flaws increases appeal. Discussion of the stolen thunder effect and how admitting weaknesses builds trust and persuasion.  Enjoyed the episode? Click subscribe so you never miss the conversations shaping the future of marketing, tech and brand growth. Connect with us: Richard Shotton LinkedIn: https://www.linkedin.com/in/richard-shotton/ Katie Street  LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness  LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

Key Metrics

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Pitches sent
53
From PodPitch users
Rank
#4060
Top 8.1% by pitch volume (Rank #4060 of 50,000)
Average rating
N/A
Ratings count may be unavailable
Reviews
N/A
Written reviews (when available)
Publish cadence
Daily or near-daily
Active weekly
Episode count
100
Data updated
Feb 10, 2026
Social followers
5.2K

Public Snapshot

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MarketingPodcastsBusiness
Country
United Kingdom
Language
EN-GB
Language (ISO)
Release cadence
Daily or near-daily
Latest episode date
Tue Feb 03 2026

Audience & Outreach (Public)

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Audience range
Under 4K / month
Public band
Reply rate band
Under 2%
Public band
Response time band
Private
Hidden on public pages
Replies received
Private
Hidden on public pages

Public ranges are rounded for privacy. Unlock the full report for exact values.

Presence & Signals

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Social followers
5.2K
Contact available
Yes
Masked on public pages
Sponsors detected
Private
Hidden on public pages
Guest format
Private
Hidden on public pages

Social links

No public profiles listed.

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Audience & Growth
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Monthly listeners49,360
Reply rate18.2%
Avg response4.1 days
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Contact preview
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Sponsor signals
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Sponsor mentionsLikely
Ad-read historyAvailable
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Frequently Asked Questions About Marketing in the Madness

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What is Marketing in the Madness about?

<p>Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events. </p><p> </p>

How often does Marketing in the Madness publish new episodes?

Daily or near-daily

How many listeners does Marketing in the Madness get?

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