Marketing, Magic, & The Messy Middle: Wickedly Branded

Send us a text What if imposter syndrome isn’t a sign you’re failing, but proof you’re growing? In this episode of Spark & Ignite Your Marketing, Beverly sits down with Juliana Castro, freelance illustrator and founder of Juliana Castro Creative Designs, for a deeply honest conversation about creativity, confidence, and building a brand that actually feels like you. Juliana shares her journey from drawing animals on a farm in Colombia to illustrating children’s books, mission-driven brands, and the magical world of Wickedly Branded. Along the way, she opens up about perfectionism, slow seasons, scarcity mindset, and the quiet work it takes to keep showing up when confidence wobbles. Three Key Marketing Topics Covered 1. Brand Clarity Comes From Alignment, Not Perfection Juliana shares how brand clarity emerged once she stopped forcing a “style” and started honoring how her brain works, what she values, and what makes her happy. Confidence grew when her brand reflected her inner world, not external expectations. 2. Imposter Syndrome Is a Signal You’re Leveling Up Rather than waiting for imposter syndrome to disappear, Juliana explains how she learned to work with it—through action, self-trust, and preparation. Growth didn’t come from feeling ready; it came from doing the work anyway. 3. Authentic Creativity Attracts the Right Clients From brand illustration to children’s books, Juliana shows how listening deeply, collaborating intentionally, and leading with care builds trust. The result is aligned clients who feel seen, and projects that feel meaningful. Follow Juliana  Website  LinkedIn Dare to be Wickedly Branded Support the show P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz