539. Cutting-Edge AEO Strategies with Patrick Stox
Wed Feb 04 2026
🚀 What if you could fix technical SEO issues with the push of a button?
I just interviewed Patrick Stox, Product Advisor at Ahrefs, who's revolutionizing how we approach SEO in the AI era. Patrick shared how Ahrefs built edge SEO technology directly into their site audit tool—allowing users to automatically fix canonical tags, redirects, and internal links without ever touching their CMS.
But here's what really caught my attention: Patrick revealed that 5 of Ahrefs' top 6 performing posts last year were data studies. Why? Because AI search systems are prioritizing original research and comparison content over traditional blog posts.
Key insights from our conversation:
✅ How to optimize content for AI chunking (not just keywords)
✅ Why micro-influencers (your employees) matter more than brand accounts
✅ The redirect automation script that saves hours of manual work
✅ Why subdomain vs. subfolder debates miss the real issue (internal linking)
If you're still optimizing for 2020's SEO, you're already behind.
Listen to this episode of Marketing Speak to discover how Patrick is helping companies scale their SEO across the entire internet, not just their own websites.
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/539.
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🚀 What if you could fix technical SEO issues with the push of a button? I just interviewed Patrick Stox, Product Advisor at Ahrefs, who's revolutionizing how we approach SEO in the AI era. Patrick shared how Ahrefs built edge SEO technology directly into their site audit tool—allowing users to automatically fix canonical tags, redirects, and internal links without ever touching their CMS. But here's what really caught my attention: Patrick revealed that 5 of Ahrefs' top 6 performing posts last year were data studies. Why? Because AI search systems are prioritizing original research and comparison content over traditional blog posts. Key insights from our conversation: ✅ How to optimize content for AI chunking (not just keywords) ✅ Why micro-influencers (your employees) matter more than brand accounts ✅ The redirect automation script that saves hours of manual work ✅ Why subdomain vs. subfolder debates miss the real issue (internal linking) If you're still optimizing for 2020's SEO, you're already behind. Listen to this episode of Marketing Speak to discover how Patrick is helping companies scale their SEO across the entire internet, not just their own websites. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/539.