MI Podcast

Episode 72 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Precap 01:30 - Introduction 17:35 - What are the revenue channels for casting agencies? 26:15 - From your experience, what makes a celebrity the ‘right fit’ for a brand endorsement? Is it just about popularity (how do you measure it) or are there deeper alignment factors marketers should consider? 34:25 - How can marketing professionals work more effectively with casting directors and talent agencies during the planning stages of a campaign? 37:46 - What are some red flags or common mistakes marketers make when casting celebrities or influencers for a brand? 40:48 - With the constant rise of influencer marketing budgets & recruiting of digital talent, how has the casting process (for digital talent) evolved in the last 2-3 years? 46:18 - Can you walk us through a case where a casting decision significantly elevated a brand campaign or conversely, when a mismatch led to challenges? 49:53 - What is the role of social media in today’s casting process? 55:32 - What are the different revenue streams for an artist today? 59:42 - What are the best practices for an artist in order to optimize the volume of opportunities to get projects (an actor to get more roles, a singer to get more live shows etc.) 01:06:02 - How does Auditionify bring the recruiters & artists together in an efficient way which is mutually beneficial? 01:12:08 - ConclusionAuditionify - https://www.auditionify.com/Jennyta's Socials:https://www.linkedin.com/in/srushti-santosh-sawant-b28466102/ https://www.instagram.com/jenn__ethics/#marketing #media #casting #talentmanagement #nikhilkumarmarketing #mipodcast