Who Gets to Be ‘Legit’? BackBlack: The Movement That Proved Community Is the Infrastructure with Floyd Jones
Wed Feb 04 2026
A lot of movement builders might be thinking, who actually gets to be considered “legit”?
We are celebrating Black History Month, and in a very short amount of time, BackBlack has built massive momentum, which is why I had to have one of my favorite repeat guests back on the show, Floyd Jones.
This incredible case study unravels how they’ve helped move nearly $4 million to Black-led organizations, built a directory of close to 2,000 organizations, and driven tens of thousands of people to take action.
We also talk about the structural realities many Black-led organizations face: 44% have no full-time staff, and most operate on less than $30,000 a year. The real question this episode raises is what becomes POSSIBLE when trust, proximity, and community are treated as legitimate infrastructure?!
Resources & Links
Connect with Floyd on LinkedIn, sign up for his newsletter, and learn more about BackBlack on their website.
LettrLabs is the proud presenter of Missions to Movements.
LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.
Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.
The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to bu...
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A lot of movement builders might be thinking, who actually gets to be considered “legit”? We are celebrating Black History Month, and in a very short amount of time, BackBlack has built massive momentum, which is why I had to have one of my favorite repeat guests back on the show, Floyd Jones. This incredible case study unravels how they’ve helped move nearly $4 million to Black-led organizations, built a directory of close to 2,000 organizations, and driven tens of thousands of people to take action. We also talk about the structural realities many Black-led organizations face: 44% have no full-time staff, and most operate on less than $30,000 a year. The real question this episode raises is what becomes POSSIBLE when trust, proximity, and community are treated as legitimate infrastructure?! Resources & Links Connect with Floyd on LinkedIn, sign up for his newsletter, and learn more about BackBlack on their website. LettrLabs is the proud presenter of Missions to Movements. LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to bu...