The Care Economy Revolution with Sheila Marcello
Fri Aug 22 2025
In this episode, we sit down with Sheila Lirio Marcelo, founder of Care.com and co-founder of Ohai.ai, to discuss her journey in the care economy and the evolution of her career. Sheila shares her personal experiences as a young mother and the challenges she faced, which ultimately led her to create Care.com in 2006, a platform that connects families with caregivers.
Sheila emphasizes the importance of the care economy, defining it as the work that enables all other work to happen. She discusses the concept of "care infrastructure" and highlights the disproportionate burden of unpaid labor on women. After selling Care.com, Sheila was inspired to create Ohai.ai, a platform designed to assist families with everyday life coordination using AI technology.
Ohai.ai aims to alleviate the mental load of managing family schedules and tasks, allowing parents to focus on quality time with their children. Sheila describes the user experience, where families receive daily summaries of their schedules, reminders, and task management, ultimately reducing parental stress and improving family dynamics.
In this episode, you’ll hear:
Sheila's inspiring journey and the "aha" moment that led to the creation of Ohai.ai.
The importance of addressing the care economy and the challenges faced by families today.
How Ohai.ai is designed to streamline household management and enhance family coordination.
The user experience and features of Ohai.ai that aim to improve family dynamics.
The ongoing challenges for female founders in securing funding and navigating a male-dominated investment landscape.
Sheila's vision for the future of Ohai.ai and its potential impact on family life.
Whether you’re a parent looking for innovative solutions to manage family life or interested in the intersection of technology and care, this episode offers valuable insights into the future of the care economy.
To find out more about Muse Capital go to musecapital.vc
More
In this episode, we sit down with Sheila Lirio Marcelo, founder of Care.com and co-founder of Ohai.ai, to discuss her journey in the care economy and the evolution of her career. Sheila shares her personal experiences as a young mother and the challenges she faced, which ultimately led her to create Care.com in 2006, a platform that connects families with caregivers. Sheila emphasizes the importance of the care economy, defining it as the work that enables all other work to happen. She discusses the concept of "care infrastructure" and highlights the disproportionate burden of unpaid labor on women. After selling Care.com, Sheila was inspired to create Ohai.ai, a platform designed to assist families with everyday life coordination using AI technology. Ohai.ai aims to alleviate the mental load of managing family schedules and tasks, allowing parents to focus on quality time with their children. Sheila describes the user experience, where families receive daily summaries of their schedules, reminders, and task management, ultimately reducing parental stress and improving family dynamics. In this episode, you’ll hear: Sheila's inspiring journey and the "aha" moment that led to the creation of Ohai.ai. The importance of addressing the care economy and the challenges faced by families today. How Ohai.ai is designed to streamline household management and enhance family coordination. The user experience and features of Ohai.ai that aim to improve family dynamics. The ongoing challenges for female founders in securing funding and navigating a male-dominated investment landscape. Sheila's vision for the future of Ohai.ai and its potential impact on family life. Whether you’re a parent looking for innovative solutions to manage family life or interested in the intersection of technology and care, this episode offers valuable insights into the future of the care economy. To find out more about Muse Capital go to musecapital.vc