605: The Creative Director Behind Dan Martell: Sam Gaudet on Content, Leadership & Scale
Mon Feb 02 2026
What if the dream isn’t building your own thing - but building inside someone else’s?
In this episode, I sit down with Sam Gaudet, Creative Director at Martell Media, to unpack how he went from editing snowboard videos in high school to leading a high-performance creative team for Dan Martell - one of the biggest names in entrepreneurship.
We talk content, leadership, team-building - and what it really takes to scale without being the face of the brand.
What You'll Learn:
Why working for someone else might be the smartest move for creativesHow to attract top talent (even if your brand isn’t “big”)What great content actually looks like - and why most people get it wrongThe leadership mindset shift that changed everything for SamHow to stop micromanaging and start building a team that thinks for youThe simple content framework Sam uses to grow on Instagram (with just his iPhone)
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What if the dream isn’t building your own thing - but building inside someone else’s? In this episode, I sit down with Sam Gaudet, Creative Director at Martell Media, to unpack how he went from editing snowboard videos in high school to leading a high-performance creative team for Dan Martell - one of the biggest names in entrepreneurship. We talk content, leadership, team-building - and what it really takes to scale without being the face of the brand. What You'll Learn: Why working for someone else might be the smartest move for creativesHow to attract top talent (even if your brand isn’t “big”)What great content actually looks like - and why most people get it wrongThe leadership mindset shift that changed everything for SamHow to stop micromanaging and start building a team that thinks for youThe simple content framework Sam uses to grow on Instagram (with just his iPhone)