Black Physician Entrepreneurship: How Dr. Lola Ashaye Built a Direct Primary Care Practice in Texas
Sun Feb 08 2026
In this episode of My DPC Story, we’re highlighting Dr. Adelola "Lola" Ashaye, a board-certified family and lifestyle medicine physician and the founder of InTouch Primary Care in the Sugar Land area of Texas. Practicing in one of the most complex healthcare markets in the country, Dr. Ashaye shares how Direct Primary Care protects physician autonomy while expanding access for patients, creating space for meaningful conversations around prevention, metabolic health, and long-term outcomes. Her journey, shaped by experiences with fragmented care, immigration barriers, and burnout in fee-for-service medicine, is a powerful reminder that physicians of color don’t have to conform to broken systems to build sustainable, patient-centered practices.
As part of our Heart Health Month focus, be sure to download your free copy of the 5-Day Metabolic Health Mini Reset brought to you by SmartHeart, a DPC-aligned tool designed to support preventive, relationship-based care and help patients engage with metabolic and cardiovascular health in a practical, non-overwhelming way.
Get a SmartHeart 12-lead EKG for your DPC with board-certified cardiologists available to help you at the press of a button.
Learn more about Zion HealthShare and REGISTER for the LIVE WEBINAR on Feb 13th at 2pm PST.
Brought to you by SmartHeart: get your copy of the 5-Day Mini Metabolic Health Reset to use with your patients during Heart Health month!
REGISTER for the upcoming LIVE WEBINAR Feb 13th 2pm PST about Zion HealthShare.
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In this episode of My DPC Story, we’re highlighting Dr. Adelola "Lola" Ashaye, a board-certified family and lifestyle medicine physician and the founder of InTouch Primary Care in the Sugar Land area of Texas. Practicing in one of the most complex healthcare markets in the country, Dr. Ashaye shares how Direct Primary Care protects physician autonomy while expanding access for patients, creating space for meaningful conversations around prevention, metabolic health, and long-term outcomes. Her journey, shaped by experiences with fragmented care, immigration barriers, and burnout in fee-for-service medicine, is a powerful reminder that physicians of color don’t have to conform to broken systems to build sustainable, patient-centered practices. As part of our Heart Health Month focus, be sure to download your free copy of the 5-Day Metabolic Health Mini Reset brought to you by SmartHeart, a DPC-aligned tool designed to support preventive, relationship-based care and help patients engage with metabolic and cardiovascular health in a practical, non-overwhelming way. Get a SmartHeart 12-lead EKG for your DPC with board-certified cardiologists available to help you at the press of a button. Learn more about Zion HealthShare and REGISTER for the LIVE WEBINAR on Feb 13th at 2pm PST. Brought to you by SmartHeart: get your copy of the 5-Day Mini Metabolic Health Reset to use with your patients during Heart Health month! REGISTER for the upcoming LIVE WEBINAR Feb 13th 2pm PST about Zion HealthShare. Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube