Ep 284: Help People See You As The Expert That You Are
Thu Feb 05 2026
Wouldn’t it be amazing if prospects actually saw you as the expert you are?
The problem is many small business owners don’t feel like their clients really see, value, and respect that work.
And this is a problem because not only does does it make it harder to close prospects, it creates all kinds of issues later that lead to projects running way over time and out of scope.
What you’re missing is authority.
And you don’t need a huge platform, a publishing contract, or to be speaking on podcasts or from stages to cultivate it.
This month, I’m going to give you a couple of strategies that you can use right now to build your expertise in the eyes of the world and your prospects so that you can command the prices you want, run profitable projects, and have more freedom and ease in your business and your life.
And in this episode, I’m unpacking the exact first strategy I teach inside No BS Agency Mastery, because it works even if you don’t have a big platform, a book, or a massive online presence.
Tune into this episode to hear:
Why free proposals quietly undermine your authorityA simple mindset shift that instantly positions you as the expertMy favorite “doctor” analogy (once you hear it, you can’t un-hear it)And how a small, paid first step can turn a few-thousand-dollar project into a five-figure engagement
Resources:
No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com
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Wouldn’t it be amazing if prospects actually saw you as the expert you are? The problem is many small business owners don’t feel like their clients really see, value, and respect that work. And this is a problem because not only does does it make it harder to close prospects, it creates all kinds of issues later that lead to projects running way over time and out of scope. What you’re missing is authority. And you don’t need a huge platform, a publishing contract, or to be speaking on podcasts or from stages to cultivate it. This month, I’m going to give you a couple of strategies that you can use right now to build your expertise in the eyes of the world and your prospects so that you can command the prices you want, run profitable projects, and have more freedom and ease in your business and your life. And in this episode, I’m unpacking the exact first strategy I teach inside No BS Agency Mastery, because it works even if you don’t have a big platform, a book, or a massive online presence. Tune into this episode to hear: Why free proposals quietly undermine your authorityA simple mindset shift that instantly positions you as the expertMy favorite “doctor” analogy (once you hear it, you can’t un-hear it)And how a small, paid first step can turn a few-thousand-dollar project into a five-figure engagement Resources: No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com