Ep 63: The Cost of Guesswork
Wed Dec 17 2025
In this episode, I’m talking about what actually changes when guesswork disappears from your brand. Not in a dramatic, burn-it-all-down way, but in the quiet, everyday moments where things suddenly feel lighter.
We chat about:
* Why your brand feeling “off” usually isn’t aneffort problem
* How guesswork sneaks into your visuals and slowly drains your energy
* What it feels like when your colours, fonts and direction are already decided
* Why being bored of your own branding can actually be a really good sign
I also share a personal story about copywriting, how that mirrors what I see with design clients all the time, and why clarity tends to show up as calm, not excitement.
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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter
📱 Let's be friends on Instagram: instagram.com/studiocoya
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com
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In this episode, I’m talking about what actually changes when guesswork disappears from your brand. Not in a dramatic, burn-it-all-down way, but in the quiet, everyday moments where things suddenly feel lighter. We chat about: * Why your brand feeling “off” usually isn’t aneffort problem * How guesswork sneaks into your visuals and slowly drains your energy * What it feels like when your colours, fonts and direction are already decided * Why being bored of your own branding can actually be a really good sign I also share a personal story about copywriting, how that mirrors what I see with design clients all the time, and why clarity tends to show up as calm, not excitement. ====================== 💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter 📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com