From Indonesia to Liberty London: Paula Anselmi on Building Klayd Against the Odds
Tue Jan 27 2026
Paula Anselmi’s story is one of persistence, belief, and building something meaningful against the odds. From Indonesia to London, with no fashion background, no network, and two children alongside her, Paula built Klayd by trusting her vision and refusing to give up.
In this episode of Oh! She Can Drive, Paula opens up about starting a fashion brand with no experience, turning personal insecurity into a product-led mission, navigating visa rejections and immigration barriers, and running ethical production remotely in Indonesia. We talk about designing fitted basics that support real bodies, building community through genuine connection, and creating impact far beyond profit.
A conversation about resilience, confidence, motherhood, and what it really means to stay in the driver’s seat of your own life — even when the road feels uncertain.
❤️ Like what you hear? Follow us for more founder stories.Instagram: @ohshecandriveMore from Paula & Klayd: @paulaanselmi @the.klayd
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Paula Anselmi’s story is one of persistence, belief, and building something meaningful against the odds. From Indonesia to London, with no fashion background, no network, and two children alongside her, Paula built Klayd by trusting her vision and refusing to give up. In this episode of Oh! She Can Drive, Paula opens up about starting a fashion brand with no experience, turning personal insecurity into a product-led mission, navigating visa rejections and immigration barriers, and running ethical production remotely in Indonesia. We talk about designing fitted basics that support real bodies, building community through genuine connection, and creating impact far beyond profit. A conversation about resilience, confidence, motherhood, and what it really means to stay in the driver’s seat of your own life — even when the road feels uncertain. ❤️ Like what you hear? Follow us for more founder stories.Instagram: @ohshecandriveMore from Paula & Klayd: @paulaanselmi @the.klayd