How Showing Up on Social Media Led to Inside Edition | Shannon McKinstrie | UTK
Mon Feb 02 2026
In this episode of Unknown to Known, host Jamie Maglietta sits down with strategist and former CNN colleague Shannon McKinstrie to break down how showing up consistently on social media led to a national media moment on Inside Edition.
Shannon shares how authenticity — not perfection — helped her stand out in an era of AI-generated content, algorithms, and constant noise. From growing her presence on Instagram to using LinkedIn for thought leadership, this conversation is packed with practical insight for professionals who want to attract clients, press, and speaking opportunities.
🎙️ In this conversation, you’ll learn:
How producers discover experts through social media
Why authenticity matters more than ever in the AI age
How Shannon built community instead of chasing virality
What imposter syndrome looks like after you land press
How to position yourself for media, clients, and stages
If you’re a consultant, executive, creator, or expert wondering how to become more visible — this episode shows what happens when you show up before you’re asked.
🔔 Subscribe for weekly conversations on visibility, confidence, and becoming a reliable on-camera source.
Connect with Shannon:
Podcast: https://shannonmckinstrie.com/good-content-podcast
Website: https://shannonmckinstrie.com/
Instagram: https://www.instagram.com/shannonmckinstrie/?hl=en
Connect with Jamie:
Instagram: https://www.instagram.com/jamie_maglietta/
Show Clips: https://www.instagram.com/get_oncamready/
Linkedin: https://www.linkedin.com/in/jamie-maglietta/
Website & Visibility Program:Visibility Program: https://www.oncamready.com/
Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist
Substack:The Scroll Newsletter: https://oncamready.substack.com
Riverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrE
Discount Code: OCR15
Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121
VidIQ (Affiliate): https://vidiq.com/oncamready
YouTube Channels:
Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005
Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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In this episode of Unknown to Known, host Jamie Maglietta sits down with strategist and former CNN colleague Shannon McKinstrie to break down how showing up consistently on social media led to a national media moment on Inside Edition. Shannon shares how authenticity — not perfection — helped her stand out in an era of AI-generated content, algorithms, and constant noise. From growing her presence on Instagram to using LinkedIn for thought leadership, this conversation is packed with practical insight for professionals who want to attract clients, press, and speaking opportunities. 🎙️ In this conversation, you’ll learn: How producers discover experts through social media Why authenticity matters more than ever in the AI age How Shannon built community instead of chasing virality What imposter syndrome looks like after you land press How to position yourself for media, clients, and stages If you’re a consultant, executive, creator, or expert wondering how to become more visible — this episode shows what happens when you show up before you’re asked. 🔔 Subscribe for weekly conversations on visibility, confidence, and becoming a reliable on-camera source. Connect with Shannon: Podcast: https://shannonmckinstrie.com/good-content-podcast Website: https://shannonmckinstrie.com/ Instagram: https://www.instagram.com/shannonmckinstrie/?hl=en Connect with Jamie: Instagram: https://www.instagram.com/jamie_maglietta/ Show Clips: https://www.instagram.com/get_oncamready/ Linkedin: https://www.linkedin.com/in/jamie-maglietta/ Website & Visibility Program:Visibility Program: https://www.oncamready.com/ Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.com Riverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrE Discount Code: OCR15 Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121 VidIQ (Affiliate): https://vidiq.com/oncamready YouTube Channels: Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005 Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW