43: The Business That Grew Through Feedback: Jaime Williams on Rebuilding Life, Work, and Purpose After Corporate
Wed Jan 28 2026
After more than 20 years in global corporate leadership roles, Jaime Williams made the decision to walk away without a clear plan for what would come next. What followed was not a quick pivot, but a long stretch of burnout recovery, uncertainty, and relearning how to trust himself again. Two and a half years later, that journey led him to open Flour Shop Amsterdam, the Netherlands’ first physical Mexican bakery.
In this conversation, Jaime shares the mindset shifts required to move from titles and scale to early mornings, flour-covered hands, and personal risk. This episode is for anyone navigating transition, questioning their next chapter, or sensing that what once fit no longer does.
For more meaningful interactions, visit https://onehandshake.co/
For more about Jaime and what he's up to, visit;
https://www.instagram.com/flourshopamsterdam/
https://www.tiktok.com/@natalieats_amsterdam/video/7597117928210828576
https://flourshopamsterdam.nl/
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After more than 20 years in global corporate leadership roles, Jaime Williams made the decision to walk away without a clear plan for what would come next. What followed was not a quick pivot, but a long stretch of burnout recovery, uncertainty, and relearning how to trust himself again. Two and a half years later, that journey led him to open Flour Shop Amsterdam, the Netherlands’ first physical Mexican bakery. In this conversation, Jaime shares the mindset shifts required to move from titles and scale to early mornings, flour-covered hands, and personal risk. This episode is for anyone navigating transition, questioning their next chapter, or sensing that what once fit no longer does. For more meaningful interactions, visit https://onehandshake.co/ For more about Jaime and what he's up to, visit; https://www.instagram.com/flourshopamsterdam/ https://www.tiktok.com/@natalieats_amsterdam/video/7597117928210828576 https://flourshopamsterdam.nl/