#56 Pricing Audit: How to Know When It’s Time to Raise Your Prices (and How to Do It Without Burning Your Business Down)
Thu Jan 15 2026
In this episode, I’m breaking down one of the most uncomfortable but business-changing conversations you’ll ever have with yourself: your pricing.
This isn’t about pulling a number out of the air or copying what someone else in your industry is charging. It’s a real, honest pricing audit that looks at whether your current prices actually reflect the level you’re operating at now not the version of you who started your business years ago.
I walk you through the key signs you’ve outgrown your pricing, including why being booked out, feeling constantly stretched, or quietly resenting your workload is often a pricing problem, not a motivation or marketing one.
You’ll hear exactly:
How to tell if you’re undercharging (even if your business looks successful on the outside)
Why pricing is an identity and structure issue, not a confidence issue
What must shift behind the scenes before you raise your rates sustainably
How to increase your prices without losing momentum, clients, or trust
Why avoiding this decision keeps you stuck in a business that feels heavier every year
This episode is for the woman who knows she’s outgrown her current business model, feels the pressure to raise her prices, but doesn’t want to do it recklessly or emotionally. If you’re ready to charge in a way that actually supports the life and business you want, this conversation will land deeply.
Ready to Implement This Properly?
If this episode hit and you know your pricing needs to change, but you don’t want to guess, panic, or do it alone, Monday Club is where we implement this properly.
Monday Club is a 9-week, small-group implementation space for women who have outgrown their current pricing, offers, and business model and are ready to rebuild it at the level they’re actually operating at now.
This isn’t about motivational pricing advice. Inside Monday Club, we:
Audit your current pricing and business model
Rebuild your offers so they support higher pricing
Put clear systems and boundaries in place
Create a calm, confident process for raising your prices
Make sure your business works financially and energetically
You work directly with me, in real time, with clear direction, accountability, and structure so your price increase isn’t emotional or reactive, it’s strategic.
If you’re done feeling stretched, booked out, or quietly resentful at the level you’re charging, Monday Club is the next step.EARLYBIRD OFFER BELOW ↓
MONDAY CLUB INFO Explore the 9-week implementation space where we rebuild pricing, offers, and systems properly.
EXPLORE PRIVATE MENTORING Work directly with Nikki inside a high-touch, strategic mentoring container.
Download GOLDIE Your AI-powered business assistant to help you get clarity on your next move.
Connect with Nikki on Instagram: @nikkimilne_ Follow TPCPR Agency: @theperthcollectivepr Visit: www.nikkimilne.com
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In this episode, I’m breaking down one of the most uncomfortable but business-changing conversations you’ll ever have with yourself: your pricing. This isn’t about pulling a number out of the air or copying what someone else in your industry is charging. It’s a real, honest pricing audit that looks at whether your current prices actually reflect the level you’re operating at now not the version of you who started your business years ago. I walk you through the key signs you’ve outgrown your pricing, including why being booked out, feeling constantly stretched, or quietly resenting your workload is often a pricing problem, not a motivation or marketing one. You’ll hear exactly: How to tell if you’re undercharging (even if your business looks successful on the outside) Why pricing is an identity and structure issue, not a confidence issue What must shift behind the scenes before you raise your rates sustainably How to increase your prices without losing momentum, clients, or trust Why avoiding this decision keeps you stuck in a business that feels heavier every year This episode is for the woman who knows she’s outgrown her current business model, feels the pressure to raise her prices, but doesn’t want to do it recklessly or emotionally. If you’re ready to charge in a way that actually supports the life and business you want, this conversation will land deeply. Ready to Implement This Properly? If this episode hit and you know your pricing needs to change, but you don’t want to guess, panic, or do it alone, Monday Club is where we implement this properly. Monday Club is a 9-week, small-group implementation space for women who have outgrown their current pricing, offers, and business model and are ready to rebuild it at the level they’re actually operating at now. This isn’t about motivational pricing advice. Inside Monday Club, we: Audit your current pricing and business model Rebuild your offers so they support higher pricing Put clear systems and boundaries in place Create a calm, confident process for raising your prices Make sure your business works financially and energetically You work directly with me, in real time, with clear direction, accountability, and structure so your price increase isn’t emotional or reactive, it’s strategic. If you’re done feeling stretched, booked out, or quietly resentful at the level you’re charging, Monday Club is the next step.EARLYBIRD OFFER BELOW ↓ MONDAY CLUB INFO Explore the 9-week implementation space where we rebuild pricing, offers, and systems properly. EXPLORE PRIVATE MENTORING Work directly with Nikki inside a high-touch, strategic mentoring container. Download GOLDIE Your AI-powered business assistant to help you get clarity on your next move. Connect with Nikki on Instagram: @nikkimilne_ Follow TPCPR Agency: @theperthcollectivepr Visit: www.nikkimilne.com