Using Campaign Structure For Pest Control Marketing
Sat Jan 31 2026
Campaigns for Pest Control Marketing.
Most pest control marketing doesn’t fail because the ideas are bad—it fails because the campaigns aren’t planned, executed consistently, or measured the right way.
In this episode, Casey breaks down how to build a real multi-channel campaign plan that combines offline marketing (door hangers, USPS EDDM mailers, truck wraps), paid lead generation (Google Local Service Ads, Google PPC, Yelp), and owned media (email referral campaigns and long-term organic/SEO) into one coordinated system.
You’ll learn how to stop running “random acts of marketing” and instead launch campaigns with clear goals, tracking, and follow-up—so you can see what’s working, what’s wasting money, and what to scale next.
How to plan campaigns so every channel supports the same offer, audience, and call-to-action
The 5 essentials every campaign must have before you launch (so you can measure ROI)
How to track and measure offline marketing like door hangers, EDDM, and truck wraps
What to watch in Google LSA and Google PPC to determine lead quality—not just volume
Why lead handling (answer rate, speed-to-lead, follow-up) is the hidden factor behind campaign success
The “Campaign Scoreboard” method: tracking Leads → Booked Jobs → Cost per Booked Job across every channel
How to think about long-term organic growth as the SERP changes with AI answers and reduced clicks
The difference between short-term demand capture (paid) and long-term compounding growth (organic + brand)
You don’t need more marketing ideas—you need a campaign system with a consistent execution rhythm and a simple scoreboard that makes decisions obvious.
If you want a complete marketing strategy that actually gets implemented—and produces measurable growth—this episode is your roadmap.💬 Connect with Casey / Rhino Pest Control MarketingFor help building your plan for marketing, and ai overview/ChatGPT strategy:Casey Lewis📧 casey@rhinopros.com. 📞 (925) 464-8383Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one new customer at a time.
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Campaigns for Pest Control Marketing. Most pest control marketing doesn’t fail because the ideas are bad—it fails because the campaigns aren’t planned, executed consistently, or measured the right way. In this episode, Casey breaks down how to build a real multi-channel campaign plan that combines offline marketing (door hangers, USPS EDDM mailers, truck wraps), paid lead generation (Google Local Service Ads, Google PPC, Yelp), and owned media (email referral campaigns and long-term organic/SEO) into one coordinated system. You’ll learn how to stop running “random acts of marketing” and instead launch campaigns with clear goals, tracking, and follow-up—so you can see what’s working, what’s wasting money, and what to scale next. How to plan campaigns so every channel supports the same offer, audience, and call-to-action The 5 essentials every campaign must have before you launch (so you can measure ROI) How to track and measure offline marketing like door hangers, EDDM, and truck wraps What to watch in Google LSA and Google PPC to determine lead quality—not just volume Why lead handling (answer rate, speed-to-lead, follow-up) is the hidden factor behind campaign success The “Campaign Scoreboard” method: tracking Leads → Booked Jobs → Cost per Booked Job across every channel How to think about long-term organic growth as the SERP changes with AI answers and reduced clicks The difference between short-term demand capture (paid) and long-term compounding growth (organic + brand) You don’t need more marketing ideas—you need a campaign system with a consistent execution rhythm and a simple scoreboard that makes decisions obvious. If you want a complete marketing strategy that actually gets implemented—and produces measurable growth—this episode is your roadmap.💬 Connect with Casey / Rhino Pest Control MarketingFor help building your plan for marketing, and ai overview/ChatGPT strategy:Casey Lewis📧 casey@rhinopros.com. 📞 (925) 464-8383Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one new customer at a time.