Lindsay Perez: How a Broken Elbow Led to a Thriving Vegan Snack Business
Thu Feb 05 2026
Lindsay Perez is a Certified Nutrition Specialist, lifelong wellness enthusiast, and founder of NOSHY. For over 20 years, she has, as she puts it, “lived and breathed fitness, nutrition, and the belief that food should make you feel amazing.”
The story with NOSHY began a few years ago when Lindsay broke her elbow, and it completely changed her routine. She went from being constantly active – working out, meal-prepping, coaching – to being forced to slow down. So she focused on what she could control: how she nourished herself. That period inspired her to reimagine what healthy eating could look like – comforting, satisfying, and full of flavor.
What started as a fun experiment in her kitchen soon turned into a mission: to share plant-based, protein-packed bites that bring joy, energy, and balance to everyday life. More than clean ingredients and bold flavors, NOSHY tells the story about joy, self-compassion, and second chances. In less than one year, Lindsay has scaled NOSHY from a kitchen experiment to a product sold in grocery stores across Florida, and through her own e-commerce platform.
You’ll learn about:
How a serious injury forced Lindsay to slow down and reimagine her relationship with foodHow to market vegan products to non-vegan audiences and educate consumers Lindsay’s approach to work-life balance: dedicating 30 minutes a day to self-careThe reality of building a food business from scratch –product development, marketing, logistics, and wholesale operationsMemorable Quote
"Start where you are, use what you have, and do what you can. And just start, start where you are and focus on you. And if you know that you have something good... and others are saying the same thing, just try, what do you have to lose? Just go for it."
Show Notes
🍳 [02:11] Lindsay’s background in health, fitness, and nutrition.
💡 [04:10] She explains the origin of the name "Noshi" and its meaning.
🤕 [06:23] The pivotal story: How an elbow injury and "night eating syndrome" inspired the brand.
✈️ [09:50] The product's versatility for travel, lunchboxes, and on-the-go snacking.
🌱 [14:49] Navigating vegan and non-vegan markets and ingredient education.
⚖️ [18:55] Lindsay's tips for balancing entrepreneurship with self-care.
🔮 [21:22] Future plans for the brand and learning to delegate.
📣 [23:41] Marketing strategies: logo design, social media mix, and staying approachable.
🔗 [25:54] How to find, follow, and buy from NOSHY.
Guest Links
https://eatnoshy.com
Social Media:
instagram.com/eatnoshy
facebook.com/eatnoshy
More
Lindsay Perez is a Certified Nutrition Specialist, lifelong wellness enthusiast, and founder of NOSHY. For over 20 years, she has, as she puts it, “lived and breathed fitness, nutrition, and the belief that food should make you feel amazing.” The story with NOSHY began a few years ago when Lindsay broke her elbow, and it completely changed her routine. She went from being constantly active – working out, meal-prepping, coaching – to being forced to slow down. So she focused on what she could control: how she nourished herself. That period inspired her to reimagine what healthy eating could look like – comforting, satisfying, and full of flavor. What started as a fun experiment in her kitchen soon turned into a mission: to share plant-based, protein-packed bites that bring joy, energy, and balance to everyday life. More than clean ingredients and bold flavors, NOSHY tells the story about joy, self-compassion, and second chances. In less than one year, Lindsay has scaled NOSHY from a kitchen experiment to a product sold in grocery stores across Florida, and through her own e-commerce platform. You’ll learn about: How a serious injury forced Lindsay to slow down and reimagine her relationship with foodHow to market vegan products to non-vegan audiences and educate consumers Lindsay’s approach to work-life balance: dedicating 30 minutes a day to self-careThe reality of building a food business from scratch –product development, marketing, logistics, and wholesale operationsMemorable Quote "Start where you are, use what you have, and do what you can. And just start, start where you are and focus on you. And if you know that you have something good... and others are saying the same thing, just try, what do you have to lose? Just go for it." Show Notes 🍳 [02:11] Lindsay’s background in health, fitness, and nutrition. 💡 [04:10] She explains the origin of the name "Noshi" and its meaning. 🤕 [06:23] The pivotal story: How an elbow injury and "night eating syndrome" inspired the brand. ✈️ [09:50] The product's versatility for travel, lunchboxes, and on-the-go snacking. 🌱 [14:49] Navigating vegan and non-vegan markets and ingredient education. ⚖️ [18:55] Lindsay's tips for balancing entrepreneurship with self-care. 🔮 [21:22] Future plans for the brand and learning to delegate. 📣 [23:41] Marketing strategies: logo design, social media mix, and staying approachable. 🔗 [25:54] How to find, follow, and buy from NOSHY. Guest Links https://eatnoshy.com Social Media: instagram.com/eatnoshy facebook.com/eatnoshy