The PRFAQ Framework: How Amazon’s Secret Weapon Can Power Your E-Commerce Strategy
Wed Apr 09 2025
In this episode, we sit down with Marcelo Calbucci—serial entrepreneur and author of The PRFAQ Framework—to unveil a game-changing approach to product development and strategic clarity.
Originally created at Amazon, the PRFAQ (Press Release and Frequently Asked Questions) is not just another planning tool—it's a vision-shaping, risk-reducing framework that helped Amazon launch some of its most successful initiatives. Marcelo shares how Amazon sellers, private label creators, and brand builders can adapt this internal methodology to validate ideas, align teams, and grow with intention.
Whether you're launching your next product, pivoting your business, or preparing for a strategic exit, this episode will change how you think about innovation, customer research, and decision-making.
Tune in to learn:
How to use the PRFAQ to define vision and strategyThe three pillars every good PRFAQ should coverWhy writing (not AI) sharpens your thinkingHow PRFAQ fits into Amazon's culture of innovationReal-world examples of entrepreneurs using it to build—and sell—successful businessesLearn more about Marcelo's work and grab free resources at https://www.theprfaq.com/
Want to chat with us about this podcast? Send us a text message here
The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.
To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.
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In this episode, we sit down with Marcelo Calbucci—serial entrepreneur and author of The PRFAQ Framework—to unveil a game-changing approach to product development and strategic clarity. Originally created at Amazon, the PRFAQ (Press Release and Frequently Asked Questions) is not just another planning tool—it's a vision-shaping, risk-reducing framework that helped Amazon launch some of its most successful initiatives. Marcelo shares how Amazon sellers, private label creators, and brand builders can adapt this internal methodology to validate ideas, align teams, and grow with intention. Whether you're launching your next product, pivoting your business, or preparing for a strategic exit, this episode will change how you think about innovation, customer research, and decision-making. Tune in to learn: How to use the PRFAQ to define vision and strategyThe three pillars every good PRFAQ should coverWhy writing (not AI) sharpens your thinkingHow PRFAQ fits into Amazon's culture of innovationReal-world examples of entrepreneurs using it to build—and sell—successful businessesLearn more about Marcelo's work and grab free resources at https://www.theprfaq.com/ Want to chat with us about this podcast? Send us a text message here The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics. To watch all Planet Amazon Podcast episodes, visit our YouTube channel. To learn more about Phelps United, visit our website.