How to Sell Audio-First Podcasts to Potential Sponsors in 2026
Fri Feb 06 2026
On last week's episode of Podcraft, we agreed that sponsorship was broadly overrated for the average indie creator.
But... that doesn't mean it isn't the right fit for you.
Maybe you podcast within a specialist hobby, professional field, or enthusiast community.
In many niches, sponsorship fits naturally because you're talking about certain tools, products, or services anyway.
Getting paid for those endorsements can help support your work without any disruption to your content. It's only a matter of reaching out and asking.
But that's the tricky part. Does the person you speak to understand the power of audio? And do they want to make a split-second decision based on comparing your download numbers to the social media metrics of your average "influencer"?
On this quick episode of Podcraft, I run through what I learned after creating a 2026-proof media kit for my own hobby podcast. If you're even considering sponsorship, I think you'll get a lot from it...
Podcraft is brought to you by Alitu and The Podcast Host
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On last week's episode of Podcraft, we agreed that sponsorship was broadly overrated for the average indie creator. But... that doesn't mean it isn't the right fit for you. Maybe you podcast within a specialist hobby, professional field, or enthusiast community. In many niches, sponsorship fits naturally because you're talking about certain tools, products, or services anyway. Getting paid for those endorsements can help support your work without any disruption to your content. It's only a matter of reaching out and asking. But that's the tricky part. Does the person you speak to understand the power of audio? And do they want to make a split-second decision based on comparing your download numbers to the social media metrics of your average "influencer"? On this quick episode of Podcraft, I run through what I learned after creating a 2026-proof media kit for my own hobby podcast. If you're even considering sponsorship, I think you'll get a lot from it... Podcraft is brought to you by Alitu and The Podcast Host