Power Movers

EPISODE OVERVIEW Duration: Approximately 45 minutes Best For: Trapped entrepreneurs who keep throwing money at marketing that does not work, while sacrificing their health and family time Key Outcome: Understand why traditional marketing fails and discover a human-centred approach that lets you work smarter, not harder He built three businesses and ran 120 million tests. Then he discovered the one thing everyone gets wrong about connecting with customers. THE BOTTOM LINE You have probably felt it. That sinking feeling when another marketing campaign falls flat. Another chunk of your budget vanishes into thin air while you are still answering emails at 5am. Martin Lucas spent a decade obsessing over a single question that affects every trapped entrepreneur: why do 98.81% of ads get completely ignored? Not clicked and abandoned. Completely invisible. The answer has nothing to do with spending more money or working harder. It comes down to something we have all forgotten how to do, which is actually understand other humans. Martin has worked with over 100 global brands, published five books, and built an AI system that consistently outperforms industry benchmarks by 76% or more. The thing is, his real insight is simpler and more powerful. Until you understand how people actually make decisions, until you grasp the emotional intelligence behind every customer relationship, you will keep burning time and money you do not have. WHY THIS EPISODE MATTERS TO YOU You will discover why working harder on marketing actually pushes customers away, and what to do instead that takes less of your time You will learn the connection between your own stress levels and the quality of decisions you make for your business You will understand why the customer data you are collecting might be telling you lies about what people actually want You will hear the real cost of ignoring wellness and self-awareness as a business owner, from someone who learned this the hard way KEY INSIGHTS YOU CAN IMPLEMENT TODAY The 98% Problem: Nearly all marketing gets ignored because businesses treat customers as data points rather than humans with emotions. When you shift to understanding how your audience actually feels about your brand, not just what they buy, you stop wasting money on messages that never land. That means more revenue from less effort. Relationships Follow Neural Pathways: Your customers form relationships with your brand using the same brain pathways as friendship. Martin explains why treating a loyal customer as "lapsed" just because they have not bought recently can destroy that friendship forever. Stop the desperate discount emails that push your best people away. Process Automation Before Shiny Objects: The real opportunity in AI is not doing ten times more content. It is automating the processes you hate so you have time to bring more human connection into your business. The entrepreneurs who understand this are the ones who will escape the trap. Wellness Is Not Optional: When you are anxious, your thinking narrows. Your decisions get worse. Your results suffer. Martin and Roy both share how breath work, meditation, and understanding your own mind creates space for better business outcomes. Twenty minutes in the morning can give you 20% of your energy back. Listen To Understand, Not To Answer: In a world of polarised opinions and shortened attention spans, the skill of actually hearing what others say has become rare and valuable. This applies to your customers, your team, and your family. The trapped entrepreneur who learns to listen properly stops being the bottleneck. GOLDEN QUOTES WORTH REMEMBERING "98.81% of ads get ignored. Not looked at and not clicked. Completely ignored. And that has only...