Ep. 99: Scaling to $15M: The Waterfall Method with Anthony Karls
Tue Feb 03 2026
In this episode, Ruby Powers sits down with Anthony Karls (Sterling Lawyers) to break down the "Waterfall Method." Anthony explains why most firms fail to scale because they are "light in the middle"—trying to wear every business hat while practicing law. He shares his blueprint for predicting bottlenecks before they burn you out and explains why scaling actually requires more discipline and less freedom.
What we explore:
✅ The Right People in the Right Seats: Why attorneys are notoriously bad at sales and how to fix the consultation room.
✅ The Waterfall Framework: How to track your value stream to stop playing "whack-a-mole" with your firm's problems.
✅ PPF Goals: Using Personal, Professional, and Financial coaching to drive elite team retention and engagement.
✅ Strategic vs. Aggressive Growth: Why scaling requires more discipline and less freedom, not the other way around.
If you are ready to stop playing "whack-a-mole" and start building a predictable growth engine, this episode is for you.
📌 Connect with Anthony Carls: LinkedIn: Anthony Karls | Website: rocketclicks.com
📌 Join the conversation in our Power Up Your Practice community! Hosted by Ruby Powers, your guide into the heart of law practice management. Each week, learn insights from leading legal minds, trailblazing attorneys, and expert guests who provide you with actionable advice, out-of-the-box solutions, and a fresh perspective on running your firm more effectively and efficiently.
Prepare to open your mind, be inspired, and power up your practice to the next level. Watch more episodes of Power Up Your Practice on:
🌐 Website: powersstrategygroup.com
📺 YouTube: @powersstrategygroup
💬 Join our Skool Community - Power Hub: https://www.skool.com/powerupyourpractice
Connect and learn more from your host, Ruby Powers:
🔹 LinkedIn: /rubypowers
🔹 Facebook: /poweruppractice
🔹 Website: rubypowers.com
🔹 Ruby's Book: Power Up Your Practice on Amazon
Trusted Resources from Our Toolkit:
• Stafi
• Lawmatics
• Filevine
• CandleAI
• Vonage
• Lawbrokr
More
In this episode, Ruby Powers sits down with Anthony Karls (Sterling Lawyers) to break down the "Waterfall Method." Anthony explains why most firms fail to scale because they are "light in the middle"—trying to wear every business hat while practicing law. He shares his blueprint for predicting bottlenecks before they burn you out and explains why scaling actually requires more discipline and less freedom. What we explore: ✅ The Right People in the Right Seats: Why attorneys are notoriously bad at sales and how to fix the consultation room. ✅ The Waterfall Framework: How to track your value stream to stop playing "whack-a-mole" with your firm's problems. ✅ PPF Goals: Using Personal, Professional, and Financial coaching to drive elite team retention and engagement. ✅ Strategic vs. Aggressive Growth: Why scaling requires more discipline and less freedom, not the other way around. If you are ready to stop playing "whack-a-mole" and start building a predictable growth engine, this episode is for you. 📌 Connect with Anthony Carls: LinkedIn: Anthony Karls | Website: rocketclicks.com 📌 Join the conversation in our Power Up Your Practice community! Hosted by Ruby Powers, your guide into the heart of law practice management. Each week, learn insights from leading legal minds, trailblazing attorneys, and expert guests who provide you with actionable advice, out-of-the-box solutions, and a fresh perspective on running your firm more effectively and efficiently. Prepare to open your mind, be inspired, and power up your practice to the next level. Watch more episodes of Power Up Your Practice on: 🌐 Website: powersstrategygroup.com 📺 YouTube: @powersstrategygroup 💬 Join our Skool Community - Power Hub: https://www.skool.com/powerupyourpractice Connect and learn more from your host, Ruby Powers: 🔹 LinkedIn: /rubypowers 🔹 Facebook: /poweruppractice 🔹 Website: rubypowers.com 🔹 Ruby's Book: Power Up Your Practice on Amazon Trusted Resources from Our Toolkit: • Stafi • Lawmatics • Filevine • CandleAI • Vonage • Lawbrokr