How Brand Love Influences Brand Demand
Thu Feb 05 2026
Theresa Bertrand, Head of Strategy at Zeno Group, speaks with Doug Simon, CEO of D S Simon Media, about key insights from Zeno Group's Brand Love + Demand Study. She discusses why brand loyalty is critical to long-term success and explores how different generations connect with brands. She also explains how generative AI can help brands reach a wider audience by increasing visibility and fostering conversation.