Episode 78: Why Most Pressure Washing Marketing Fails
Tue Feb 03 2026
Pressure Washing Business Owners and Exterior Cleaning Business Owners, if your Facebook ads, reels, and website only work in short bursts, this video explains exactly why.
Most exterior cleaning marketing only talks to the 5 to 10 percent of homeowners who are already ready to buy. That is why ads spike, phones ring briefly, then everything goes quiet again.
The rest of your market never even realizes they need you.
In this video, Jonathon Henderson from Pressure Washing Marketing Pros breaks down the five levels of customer awareness and shows how real exterior cleaning companies turn strangers into booked jobs consistently.
You will learn:
✅ Why most pressure washing ads work briefly and then stall
✅ How to reach homeowners before they start comparing prices
✅ What content attracts the other 90 percent of your local market
✅ How this strategy leads to steadier jobs and lower ad costs
This framework is the same strategy used across 125 plus exterior cleaning businesses to reduce wasted ad spend, smooth out slow weeks, and build long term demand instead of chasing only hot leads.
If you want help mapping this out for your business and building a system that stays booked, schedule a strategy call below.👉 https://go.pwmarketingpros.com/schedule
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Pressure Washing Business Owners and Exterior Cleaning Business Owners, if your Facebook ads, reels, and website only work in short bursts, this video explains exactly why. Most exterior cleaning marketing only talks to the 5 to 10 percent of homeowners who are already ready to buy. That is why ads spike, phones ring briefly, then everything goes quiet again. The rest of your market never even realizes they need you. In this video, Jonathon Henderson from Pressure Washing Marketing Pros breaks down the five levels of customer awareness and shows how real exterior cleaning companies turn strangers into booked jobs consistently. You will learn: ✅ Why most pressure washing ads work briefly and then stall ✅ How to reach homeowners before they start comparing prices ✅ What content attracts the other 90 percent of your local market ✅ How this strategy leads to steadier jobs and lower ad costs This framework is the same strategy used across 125 plus exterior cleaning businesses to reduce wasted ad spend, smooth out slow weeks, and build long term demand instead of chasing only hot leads. If you want help mapping this out for your business and building a system that stays booked, schedule a strategy call below.👉 https://go.pwmarketingpros.com/schedule