#73 From zero to 13.5M€: bootstrapping e-commerce with Ebike Center founder Timo Uotila
Thu Feb 05 2026
How do you profitably grow from zero to 13,5M€ in revenue, with just 20K€ in funding? We sat down to discuss this with Timo Uotila, who co-founded Ebike Center with his brother in 2023. We talk about entrepreneurship, common mistakes, lessons learned, building a premium brand, and navigating crises along the way.
Learn more:
https://generogrowth.com
https://ebikecenter.fi/
https://www.linkedin.com/in/timo-uotila-215535200/
(00:00) From idea to market leader: the Ebike Center story
(06:28) Mastering cash flow and inventory with no external funding
(09:47) Trust and collaboration: building a company with your brother
(12:02) How Ebike Center reacted to a major policy change
(17:45) Proactive marketing: turning crisis into market leadership
(23:44) From sales to marketing: building strong agency relationships
(30:52) Investing heavily in conversion and in-store experience
(38:32) Hiring top talent and preparing for international expansion
(45:48) Avoiding blame and building self-awareness as a founder
(50:35) Why obsession with detail drives long-term success
More
How do you profitably grow from zero to 13,5M€ in revenue, with just 20K€ in funding? We sat down to discuss this with Timo Uotila, who co-founded Ebike Center with his brother in 2023. We talk about entrepreneurship, common mistakes, lessons learned, building a premium brand, and navigating crises along the way. Learn more: https://generogrowth.com https://ebikecenter.fi/ https://www.linkedin.com/in/timo-uotila-215535200/ (00:00) From idea to market leader: the Ebike Center story (06:28) Mastering cash flow and inventory with no external funding (09:47) Trust and collaboration: building a company with your brother (12:02) How Ebike Center reacted to a major policy change (17:45) Proactive marketing: turning crisis into market leadership (23:44) From sales to marketing: building strong agency relationships (30:52) Investing heavily in conversion and in-store experience (38:32) Hiring top talent and preparing for international expansion (45:48) Avoiding blame and building self-awareness as a founder (50:35) Why obsession with detail drives long-term success