Going from Shop Owner to CEO, Hiring Early, Working Less
Wed Feb 04 2026
Matt McLellan from Apparel Lab joins Steven and Bruce to share his unconventional journey building a thriving DTG (Direct-to-Garment) print shop in Madison, Alabama—without ever touching screen printing equipment. Starting in the back room of his nutrition store in 2016, Matt has grown Apparel Lab into a multi-service operation proving you don't need to follow the traditional decorator path to succeed.