Are You Analyzing Problems Or Just Collecting Data? | Kandeel Chauhan
Wed Feb 04 2026
Most teams think behavioral analytics is just for pre-test research. Kandeel Chauhan reveals why post-test analysis is where the real learning begins. :bulb:
In this episode, host Niti Sharma sits down with Kandeel Chauhan, Director of Product & Engineering at VWO, who has been instrumental in spearheading VWO Insights into one of the flagship products.
From leading Quality Assurance to now shaping enterprise-grade products, Kandeel shares what it takes to build products customers trust and love.
He's passionate about creating tools that help businesses deeply understand user behavior and drive measurable impact on growth and revenue.
Kandeel shares insights on:
✅ Moving from fragmented feature development to building a unified enterprise platform
✅ Why behavioral analysis delivers value at every stage: pre-test, mid-test, and post-test
✅ Understanding the customer awareness spectrum and why CRO maturity matters
✅ A top-down approach to behavioral insights
✅ How VWO Copilot came to life and what it means for teams of all sizes
✅ The human elements AI will never replace in behavioral analysis
✅ How experimentation has been democratized and where the industry is headed next
Chapters:
[00:00] A quick sneak peek into the episode
[01:51] Niti and Kandeel kickstart the conversation
[04:29] Something exciting Kandeel is working on
[05:53] Moments and decisions that defined Kandeel's growth from QA to product leader
[10:45] Strategic turning points in building VWO Insights as a flagship product
[16:40] Using behavioral analysis before, during, and after A/B tests
[20:44] How customers across the awareness spectrum understand behavioral analytics
[27:00] Behavioral analysis as an empathy engine
[29:50] Advice for teams starting with behavioral insights
[32:40] AI's future in behavioral insights
[38:20] What AI can't replace: Human judgment, empathy, and strategic vision
[38:20] One change in how people look at experimentation and learning today
[46:22] Message for listeners
[47:37] Rapid fire round: One thing Kandeel would do differently starting in CRO today
[47:56] What non-industry friends don't understand about Kandeel's job
[48:17] A CRO professional that everyone must follow
[48:56] Kandeel's book recommendations
[49:47] Go-to travel destination
[50:16] If not CRO, what other profession would Kandeel have chosen?
[50:39] Dream or goal Kandeel wants to achieve in the next 3 years
[51:26] Niti and Kandeel sign off
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Most teams think behavioral analytics is just for pre-test research. Kandeel Chauhan reveals why post-test analysis is where the real learning begins. :bulb: In this episode, host Niti Sharma sits down with Kandeel Chauhan, Director of Product & Engineering at VWO, who has been instrumental in spearheading VWO Insights into one of the flagship products. From leading Quality Assurance to now shaping enterprise-grade products, Kandeel shares what it takes to build products customers trust and love. He's passionate about creating tools that help businesses deeply understand user behavior and drive measurable impact on growth and revenue. Kandeel shares insights on: ✅ Moving from fragmented feature development to building a unified enterprise platform ✅ Why behavioral analysis delivers value at every stage: pre-test, mid-test, and post-test ✅ Understanding the customer awareness spectrum and why CRO maturity matters ✅ A top-down approach to behavioral insights ✅ How VWO Copilot came to life and what it means for teams of all sizes ✅ The human elements AI will never replace in behavioral analysis ✅ How experimentation has been democratized and where the industry is headed next Chapters: [00:00] A quick sneak peek into the episode [01:51] Niti and Kandeel kickstart the conversation [04:29] Something exciting Kandeel is working on [05:53] Moments and decisions that defined Kandeel's growth from QA to product leader [10:45] Strategic turning points in building VWO Insights as a flagship product [16:40] Using behavioral analysis before, during, and after A/B tests [20:44] How customers across the awareness spectrum understand behavioral analytics [27:00] Behavioral analysis as an empathy engine [29:50] Advice for teams starting with behavioral insights [32:40] AI's future in behavioral insights [38:20] What AI can't replace: Human judgment, empathy, and strategic vision [38:20] One change in how people look at experimentation and learning today [46:22] Message for listeners [47:37] Rapid fire round: One thing Kandeel would do differently starting in CRO today [47:56] What non-industry friends don't understand about Kandeel's job [48:17] A CRO professional that everyone must follow [48:56] Kandeel's book recommendations [49:47] Go-to travel destination [50:16] If not CRO, what other profession would Kandeel have chosen? [50:39] Dream or goal Kandeel wants to achieve in the next 3 years [51:26] Niti and Kandeel sign off