224. The Data Behind SORCI 2026 With Russ & Andy
Thu Feb 05 2026
Professional Builders Secrets brings you an exclusive episode with APB Co-founder Russ Stephens, along with APB’s Head Coach, Andy Skarda, to break down the insights and data from the 2026 State of Residential Construction Industry (SORCI) Report, and translate the numbers into practical actions builders can take to become more profitable, more systemised, and less trapped in the day-to-day firefighting.
This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0
INSIDE EPISODE 224 YOU WILL DISCOVER
The intention vs action gap (why “systemise” stays on the to-do list) Why more hours doesn’t mean more income How to stop being the bottleneck The “illusion of profit” and why bank balance ≠ profitability The key financial levers builders must understand How systemisation lifts revenue, margins, and owner returns And much, much more.
ABOUT RUSS STEPHENS
Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.
Connect with Russ: linkedin.com/in/russstephens
ABOUT ANDY SKARDA
Head Coach at the Association of Professional Builders, Andy specialises in helping business owners in the building industry identify and implement the skills and systems they need to be successful, without needing to go back to school. Or more importantly, without going bust.
Connect with Andy: linkedin.com/in/andy-skarda-92a6875/
TIMELINE
02:00 Why this year’s industry data reveals deeper insights than ever 08:10 The gap between what builders want to fix and what actually gets done 15:40 Why working 60+ hours leads to lower income 23:30 The illusion of profit and why most builders misread their numbers 31:45 Systemised vs non-systemised builders (and the revenue gap) 40:20 Where builders should start to break the owner bottleneck
LINKS, RESOURCES & MORE
APB Website: associationofprofessionalbuilders.com
APB Rewards: associationofprofessionalbuilders.com/rewards/
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
More
Professional Builders Secrets brings you an exclusive episode with APB Co-founder Russ Stephens, along with APB’s Head Coach, Andy Skarda, to break down the insights and data from the 2026 State of Residential Construction Industry (SORCI) Report, and translate the numbers into practical actions builders can take to become more profitable, more systemised, and less trapped in the day-to-day firefighting. This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0 INSIDE EPISODE 224 YOU WILL DISCOVER The intention vs action gap (why “systemise” stays on the to-do list) Why more hours doesn’t mean more income How to stop being the bottleneck The “illusion of profit” and why bank balance ≠ profitability The key financial levers builders must understand How systemisation lifts revenue, margins, and owner returns And much, much more. ABOUT RUSS STEPHENS Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council. Connect with Russ: linkedin.com/in/russstephens ABOUT ANDY SKARDA Head Coach at the Association of Professional Builders, Andy specialises in helping business owners in the building industry identify and implement the skills and systems they need to be successful, without needing to go back to school. Or more importantly, without going bust. Connect with Andy: linkedin.com/in/andy-skarda-92a6875/ TIMELINE 02:00 Why this year’s industry data reveals deeper insights than ever 08:10 The gap between what builders want to fix and what actually gets done 15:40 Why working 60+ hours leads to lower income 23:30 The illusion of profit and why most builders misread their numbers 31:45 Systemised vs non-systemised builders (and the revenue gap) 40:20 Where builders should start to break the owner bottleneck LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders