Navigating The New Normal: Big China Trends for 2026: Chris Baker & Minnie Wang
Sun Feb 01 2026
In this episode, we engage in a lively discussion about the evolving landscape of marketing and consumer behavior in China, particularly in light of Totem Media's China Marketing and Trends Report. They explore the increasing negative market sentiment, the shift from offline to online retail, and the rise of social commerce. The conversation also highlights the importance of brand positioning and innovation in a competitive market, with insights from guests Chris Baker and Minnie Wang, who share their expertise on the current trends and challenges facing brands in China. The episode delves into the concept of 'happy spending' among Gen Z consumers and the growing significance of experiential consumption over traditional product purchases, emphasizing the need for brands to adapt to these changing consumer preferences.
takeaways
Shanghai has matured significantly since the last visit.
Social commerce is key for brand marketers in China.
Consumers are becoming more choosy and rational in their purchases.
Experience consumption is outpacing product consumption.
Brands need to demonstrate value and innovation to stay relevant.
More
In this episode, we engage in a lively discussion about the evolving landscape of marketing and consumer behavior in China, particularly in light of Totem Media's China Marketing and Trends Report. They explore the increasing negative market sentiment, the shift from offline to online retail, and the rise of social commerce. The conversation also highlights the importance of brand positioning and innovation in a competitive market, with insights from guests Chris Baker and Minnie Wang, who share their expertise on the current trends and challenges facing brands in China. The episode delves into the concept of 'happy spending' among Gen Z consumers and the growing significance of experiential consumption over traditional product purchases, emphasizing the need for brands to adapt to these changing consumer preferences. takeaways Shanghai has matured significantly since the last visit. Social commerce is key for brand marketers in China. Consumers are becoming more choosy and rational in their purchases. Experience consumption is outpacing product consumption. Brands need to demonstrate value and innovation to stay relevant.